Sunderland & Denny: "We Are All Anthropologists Now"

In a recent AAA Blog post, Sunderland & Denny argue that 'if anthropology is good for business' (something they discuss in depth in the post), then business must be good for anthropology.

They go on to ask:

Who else will point to the memes that organize institutional actions or inspire (or constrain) anthropological thinking and practices? Who else can contest and transform and bring anthropology in from within?

An interesting read from the AAA blog post