Lisa Earle McLeod, Creator of Noble Purpose in business concept, addressed the question, "Does your Business need an Anthropologist?" in her post in HuffPo today.
McLeod's post is a nice and easy introduction as to how anthropology can work for businesses, namely, at the juncture of where organizations and their business (of all kinds) meets up human beings.
Naming and sharing your story enables you to drive your culture and the behaviors of your team.
Humans are hard-wired to make meaning. Our stories tell us who were are, and what our existence means. If you want to create a successful organization, find your story and share it.
This accessible and short article is just the kind that you might share with a non-anthropologist today.