CfP - Speaking more broadly: Adapting anthropological concepts for a broader audience

Following up on our previous post, AAA in San Jose - Anthropological Concepts for Non-Anthropologists, Jennifer and I would like to take this opportunity to circulate a call for papers for our proposed AAA panel. We hope that this panel will be a launching pad for the new kind of anthropological handbook we have been imagining over the past year or so.

So, without further ado, here's our call! If you are interested in participating in this panel/ project, please get in touch with us by April 12th.

Call for Papers  |  Speaking more broadly: 

Adapting anthropological concepts for a broader audience

 

Panel for AAA 2018 Annual Meeting in San Jose, CA:

“Change in the Anthropological Imagination”

For questions or to submit an abstract for consideration, please email Jennifer Long (longjen@mcmaster.ca) and Rhiannon Mosher (rhmosher@yorku.ca) by April 12th.

In this panel, we seek to identify, contextualize and ‘translate’ anthropological concepts and constructs for a broader audience. This year's conference organizers ask anthropologists to write about holism, social change, resistance, resilience, and adaptation in the contemporary moment, and to recognize the importance of discussions about species, societies, reorganization, transformation and stasis. We invite anthropologists to take this challenge literally.

                                                                    

This CfP seeks authors who wish to break down the organizers' questions into their sum of parts in an effort to consider: how other disciplines, our applied experiences, and interdisciplinary partnerships inform our discussions. We want to know how we can tap anthropological experiences and perspectives to engage and educate a wider public? We seek to understand specifically how an anthropological vocabulary shapes and frames the field and our practices with our partners, interlocutors, and colleagues. Further, we want to better understand the ways in which anthropological understandings are understood, changed, and integrated into new contexts.

This proposed panel is a response to calls like Ryan Anderson's (2013) post (on the blog now known as Anthro{dendum}) to break the closed loop in which anthropologists often work. Anderson argues that anthropologists often end up speaking (just/ only) to one another about our work – all the while, this cacophony of anthropological insight remains locked behind closed doors. In our current sociopolitical context, and with more and more of our graduates working outside of the academy in interdisciplinary contexts, learning how to "get involved, to collaborate, to find ways to communicate and bring the ideas of anthropology to wider issues and conversations" (2013) should be the discipline's priority.

While the irony of calling for papers at the Annual Meeting on the topic of breaking open the closed loop of anthropological discussions is not lost on the panel organizers, we seek to create a resource which situates various anthropological concepts historically within our discipline, and then contextualizes these concepts in their new, renewed, and revised contexts. Importantly, each concept or term should be explained through a case study, an experience from the field, with researchers from different disciplines or through original research. It should be noted that this call is open to anthropologists in all four fields. The goal of this panel is to jump-start the draft for a text where various concepts are discussed using to be used by students, practicing and interdisciplinary colleagues.

Therefore, panel organizers seek papers that define, describe, and compare anthropological concepts used in practice, past experience, in industry (e.g. ethnography in user design or market research) or other disciplines (e.g. other social sciences, hard sciences or technology, engineering or math). Panelists should define the term in plain language, provide a brief history of its origin and use, then elucidate on the term using a case study from fieldwork, in conversation with non-anthropologists, and the workplace.

For questions or to submit an abstract for consideration, please email

Jennifer Long (longjen@mcmaster.ca) and Rhiannon Mosher (rhmosher@yorku.ca)

by April 12th.

AAA in San Jose - Anthropological Concepts for Non-Anthropologists

As blogger Rhiannon and I slog through the end of the semester, we're striving to post at least 1 blog post per week. Despite our want to continue our biweekly posts, life/administration/teaching/striking is getting in our way.

Instead, the bloggers of Anthro Everywhere! are cooking up an idea for a panel at the next AAA conference in San Jose. The theme this year is Change in the Anthropological Imagination: Resistance, Resilience, and Adaptation

One potential idea that we were throwing back and forth is the idea of writing an edited book about Anthropology (its concepts and uses) for non-Anthropologists.

Here is the idea in its nascent form - posed by blogger Long to partner-in-crime Mosher:

What do you think about writing a text that defined, described, or compared and contrasted anthropological concepts terms used in industry (e.g. ethnography in user design or market research) or other disciplines to our own? These terms could come from other social sciences, hard sciences or technology, engineering or maths. 

It would be an applied anthropology text but one that could also be used in interdisciplinary courses or by industry partners who want to understand the root of the terminology they're using. It would include examples and activities as well, which could be workplace or community-based experiences. 

This text could also serve as a guide and translation piece as to the usefulness and the pliability of anthropology - coincidentally anthropology's greatest secret and which "people" are taking way to long to figure out. I also thought it would help recent anthropology graduates articulate their skillset and knowledge to employers. 

We could write a book proposal for the AAAs timing this year (I'm going, are you?) while checking interest at the same time. 

Therefore, in a potential AAA panel proposal, we'd ask authors to identify a term, and present its application in either a work or community-based concept. Additional notes on the application of this term and its use within anthropology would also be required. 

As organizer and chair, Mosher and Long could present answers to such lingering questions as:

How would such a text be similar or different to other texts already out there, for example, Caroline B. Brettell's Anthropological Conversations: Talking Culture across Disciplines (2015).

Would such a text be more like a handbook or a textbook? Would it be an accessible text for anthropology majors/ grad students/ instructors? Would it be aimed at those who believe that most anthro grads are not going to be academics and need some guidance on how to speak to prospective employers about the value of an anthropological perspective?

Would the text be more useful if instead of presenting the info from a disciplinary perspective, it instead took a more career-stream oriented approach? More like a So what are you going to do with that? but anthro-specific approach? Or both?

Dear AnthroEverywhere! readers, what do you think?

Is there need for such a book?

Would such a text help/behoove the anthropology community? Its research participants? Its stakeholders? Its practitioners or students?

If you'd like to be a part of this panel or this book, please email us at anthrolens (at) gmail.com or tweet to us @anthrolens

How to frame your career transition

Today we are revisiting some still sound advice on How to Explain Your Career Transition that The Harvard Business Review first published back in 2013. This advice is especially relevant to those of us working on transitioning into alt-ac fields where anthropologists thrive... once we get our feet in the door.

HBR notes that making a career transition, especially one where the connections aren't immediately clear, can be confusing to outsiders including hiring agents. Luckily, anthropologists are in a good position to win over career-transition skeptics.

According to Dorie Clark, the "most important step in getting others onboard with your career transition is crafting a compelling narrative." What is it about your past employment (and we would include grad studies here!) that actually demonstrate the kinds of skills and experience suited to the role and field you want to pursue? For anthropologists, a good place to start brainstorming is this list of Skills in Anthropology from Simon Fraser University.

In your narrative, it's important to identify the underlying themes that help create a sense of career continuity rather than rupture. What is it that you see connecting these different career paths or fields? Remember that not everyone sees the logic that you might in how an anthropology background is a great fit in software design, finance, marketing... Be ready to demonstrate those connections!

Lastly, "it’s important to explain your trajectory in terms of the value you bring to others." Even though this career transition is very much about you, your career transition narrative should address why it's not only about you. For some ideas about how to frame this part of your narrative, check out our post on Articulating the Anthropological Toolkit to Non-Anthropologists and the Anxious Anthropologist's post How Does an Anthropologist Add Value to the Workplace?

If you are a PhD/ student, you might also want to check out some of From PhD to Life's Transition Q & As. These short interviews with a wide range to PhD grads and former students can be really useful for thinking about how to frame your transition narrative, and for thinking about what kinds of careers you might want to transition into!


Quick links:

• How to Explain Your Career Transition (Harvard Business Review, 2013)
• Applying an anthropological perspective outside of university (anthro everywhere!)
• SFU's Skills in Anthropology
• Articulating the Anthropological Toolkit to Non-Anthropologists (anthro everywhere! 15 September 2016)
• How Does an Anthropologist Add Value to the Workplace? (Anxious Anthropologist, December 15, 2015)
• From PhD to Life's Transition Q & As

Ethnography & Case Study Research: Saying yes to the project

Over the past few Mondays, we have been posting on the recent case-study research project I worked on with OCWI. Working with OCWI on this short-term project was an opportunity

• to learn more about research approaches that complement ethnography (Program Evaluation and Case-Study Research), and 
• to rethink some the skills already in my research toolkit, but not in my methods vocabulary, e.g. "grey literature."

In this post, I want to reflect on one more unexpected learning opportunity that came out of this experience: what it means to say "yes" to a new project.

What did it look like to say "yes"?

Interestingly, I hadn't applied to OCWI for this research contract. In fact, I had applied to the organization a few months earlier for a different research role, and had OCWI keep my resume on file. So, when I got an email from my future supervisor at OCWI about this position, it was unexpected, and at the time I wasn't sure if I would be able to juggle more work with my already busy teaching schedule.

Even so, I felt like it was important to meet for an interview to network, learn more about the organization, and learn about the proposed project. I left for the meeting telling myself that I would probably have to turn down the opportunity, but it would be good to "show my face" and let this organization know I was interested and had important skills and experience to offer.

In the meeting, as soon as I heard what the project would be about... I was sold.

Not only was the program I was asked to write a case study on reflective of my previous research interests and areas of expertise, but it was also a chance to gain valuable work experience with this research network, and to actually do field research again -- after years of writing my dissertation, and then the time-consuming teaching duties entailed in preparing new courses year after year.

I immediately began calculating how many hours I could squeeze out of my week, and weighing whether or not I could realistically complete this work to the high standard I would want. I was up front with my soon-to-be supervisor about my availability, my enthusiasm, and interest in this project. When I left the meeting, I had all but signed the contract.

Thinking about what it means to say "yes"

Two months later, I met with my former PhD supervisor for lunch. As I told her about the project I was then deep in the middle of, she remarked how one of my strengths was my willingness to try new things, to take on new challenges and say "yes!" to opportunities outside of my comfort zone.

This comment really struck me because I hadn't considered this willingness to try new things to be an out-of-the-ordinary strength for a) an anthropologist, and b) a recent PhD grad today.

Anthropological adventurousness?

As a relatively shy person, I have always found conducting social research to be a step out of my comfort zone. Connecting with new people and asking them questions about their lives was never something that came naturally to me.

I chose to become an anthropologist because I loved what this approach to social questions could tell us, not because I love talking to strangers. Yet, now that I am an anthropologist, I know that in order to be an effective social researcher, I need to step out of my comfort zone sometimes.

Enacting (neoliberal) agency in the face of neoliberal structures?

Secondly, as a recent PhD grad in a highly precarious academic labour market, many of my conversations with colleagues over the past several years have focused on how not to get stuck in adjuncting purgatory. My approach has been to apply for interesting opportunities that seem like a good (if not perfect) fit... We are all expected to be "entrepreneurs of ourselves" in a neoliberal society, right Aihwa Ong?

I was therefore surprised to hear that it seemed that many of these same colleagues aren't doing the same. One of the great strengths of someone who, for a very long time, identified as a professional student is that I am able and willing to learn new things!

On the other hand... the more I thought about "adventurousness" as a strength, I also found myself thinking about the structures that limit the ability to say yes.

I was only able to take on this new research project because of the modicum of stability I have this academic year in teaching the same courses. Instead of dedicating 8-20 hours a week in preparing new lectures and assignments on top of my regular teaching duties, these are mostly already in place -- meaning that time can be given to exciting new research opportunities.

If this opportunity had fallen into my lap during the two previous years, I would have had to turn it down during the academic term. In working as a professor, I love the opportunity to teach anthropology to my students, but as an adjunct I work in a structure that has often limited my ability to do other kinds of "professorial" tasks (such as supported time for writing and research).

Lessons from saying "yes" to the project

Taking on this research contract has been a valuable experience, both personally and professionally. Yes, there was a bit of a learning curve to this project for me as I engaged with new research approaches and methodological vocabulary. Importantly, I didn't need to identify these problems and their solutions all on my own. A key lesson has been that being up to a new challenge doesn't mean tackling it alone.

I was hired because my supervisor/ co-researcher recognized how ethnography (and an ethnographer) could add a valuable dimension to OCWI's series of case-studies. So, I decided to approach this opportunity as an ethnographer; in addition to making sense of the community-based program at the heart of our case study, I would also make sense of the unfamiliar culture of this research network.

In approaching my co-researcher/ supervisor at OCWI as a key informant, I positioned myself to ask naive questions, check-in about my understanding of the project and directions, and draw on her local cultural expertise. For instance, she suggested methodological resources on program evaluation and case study research, facilitated introductions to key research participants in our community program, and helped orient me to key landmarks in the grey literature. Rather than getting caught up in "imposter syndrome" in an unfamiliar field, I was instead doing what I have been trained to do as an anthropologist.

So, to close out this post -- the last in this series until the research communications from this case study are published -- I would like to say "thank you!" to my supervisor/ co-researcher, Dr. Michelle Coyne, and OCWI for these enriching opportunities to think about the connections between Ethnography and Case Study Research.

Further reading:

• Advice for Grad Students | Job Market: Realities & Opportunities (anthro everywhere!)
• All posts from this series on Ethnography & Case Study Research can be found on our special series Ethnography & ... page
• Ethnography, Case Study Research, and Program Evaluation (Oh my!) (8 January 2018)
• Ethnography & Case Study Research: Applying an ethnographic approach (15 January 2018)
• Ethnography & Case Study Research: Grey Literature (22 January 2018)

Ethnography & Case-Study Research: Grey Literature

What is "grey literature"? Is this a term that you use in your work? Why does knowing this language matter?

The first time I heard the term "grey literature" I was speaking with an anthropologist who had become a public servant with the Canadian federal government. He was describing some of the tasks of his job in policy development and mentioned reviewing grey literature.

I could not recall ever using myself this term myself, or coming across it in ethnographic studies or methods handbooks. When I asked him to elaborate, he referenced all of the internal reports and white papers that provided important background for current policy issues. The term struck me as a peculiar, almost demeaning way to talk about existing documents that seemed like they were rather important in giving a researcher a holistic picture of the context under study.

Although a strange term to my ears, clearly the concept of "grey literature" was a normative term in the field of policy development and in the public service.

The next time I heard the term grey literature, it was when I was hired to develop a case-study for OCWI. As my supervisor outlined the project she envisioned, reviewing the grey literature on the program being evaluated and in locating it in its larger context would be paramount.

Again, it struck me that this term – despite being rather foreign to me – was part of the everyday language of Case Study and Program Evaluation research that I was now venturing into.

So, what is "grey literature"? 

The term seemed so foreign to me, and yet seemed to describe something so familiar or commonplace that I found myself overthinking the concept, and worrying that I was out of my depth as an ethnographer doing Case Study and Program Evaluation research.

As it turns out though, as an anthropologist, I have always worked with grey literature – I just didn't have this blanket term in my methodological vocabulary!

Grey literature encompasses all of the documents that are available, but not intended for wide distribution. Think of the term as contrasting with "black and white" literature that is commercially published (see Western University Library's informative, quick video on the topic of grey lit).

According to the International Conference on Grey Literature (GreyNet), grey literature includes the "multiple document types produced on all levels of government, academics, business, and organization in electronic and print formats not controlled by commercial publishing i.e. where publishing is not the primary activity of the producing body." As such, grey literature includes:

• government documents and websites
• white papers
• evaluations and research reports
• conference proceedings and unpublished/ working-papers
• data (e.g. census, geospatial, economic)
• practice guidelines
• patents
• theses and dissertations
• internal communications
• community-based websites, newsletters, and blogs

For some anthropologists, perhaps "grey literature" is already a prominent part of your methodological vocabulary. However, in speaking with colleagues, I have found that I am not the only anthropologist who was unfamiliar with this term, even though I am deeply aware of the importance of the kinds of documents it references.

So, to come back to the last question I posed at the beginning of this post...

Why does knowing this language matter?

Knowing this language matters because it allows us to speak about and champion our skills as social researchers to a broader public.

As I have discussed in previous posts in this series, anthropological ethnography has a lot of offer in projects centred on case studies or program evaluation (and beyond). However, in order to show that we can 'walk the walk' of these kinds of projects, and with these kinds of audiences, we first need to learn how to 'talk the talk'.

Quick links and further reading:

• International Conference on Grey Literature (GreyNet)
• Western University Library's Grey Literature Video Tutorial
• anthro everywhere!'s Special Series: Ethnography & ... page with all the posts in our Ethnography & Case Study Research series
• Ethnography, Case-Study Research, and Program Evaluation (Oh my!) (8 January 2018)
• Ethnography & Case Study Research: Applying an ethnographic approach (15 January 2018)

Ethnography & Case Study Research: Applying an ethnographic approach

Last week, I shared my recent experiences being hired as a research assistant at Ontario Centre for Workforce Innovation to conduct a case-study on a local example of innovation in workforce development. In this post, I want to continue that discussion, thinking a bit more about: what case study research is, how it intersects with ethnography, and why this matters for anthropologists.

What is Case Study Research? 

As anthropologists, we might be used to referencing case studies in our classroom. Isn't Malinowski's work among the Trobrianders an interesting case study of non-market exchange? How have Evans-Pritchard's study of the Azande or Gmelch's study of baseball magic become textbook cases for discussing systems of supposedly irrational belief? Or we might ask students to focus their examination of course issues on a specific case-study in a final essay...

This way of understanding a case-study echoes how Robert K. Yin understands the term and frames "Case Study Research" as a (qualitative and/or quantitative) methodological approach in his text Case Study Research: Design and Methods (5th edition).

Interestingly, Yin argues that a case-study approach is useful

in situations when (1) the main research questions are 'how' or 'why' questions;  (2) a researcher has little or no control over behavioral events; and (3) the focus of study is a contemporary (as opposed to entirely historical) phenomenon (Yin 2013, 3).

Case studies, writes Yin, have been popularly used by a wide range of disciplines, including anthropology. Whether conducted from the perspective of a psychologist, political scientist, social worker, nurse or community planner, Yin states that "the distinctive need for case study research arises out of the desire to understand complex social phenomena. In brief, a case study allows investigators to focus on a 'case' and retain a holistic and real-world perspective" (Yin 2013, 4).

How does Case Study research reference or intersect with Ethnography? 

So far, this understanding of when and why to apply a case study research approach seems remarkably similar to ethnographic research! And the parallels continue...

Yin frames the six sources of evidence used in case study research as documentation, archival records, interviews, direct observations, participant-observation, and physical artifacts (Yin 2013, 105-118). Hmmm....

In order to be a good case study researcher, Yin argues (2013, 73-79) that one must:

• Ask good questions - Essentially, Yin asks researchers to recognize the iterative nature of the research process and to constantly ask questions as the study develops during fieldwork, even as "substantive review" comes later. Yin even discusses grounded theory as an apt approach to case study research.
• Be a good "listener" - Yin advocates that we be active listeners and pay attention to all the social cues given during interactions with study participants. Importantly, Yin is advocating a certain amount of cultural relativism -- without using this term -- and openness to paying attention to what people do as well as what they say.
• Stay adaptive - "Few case studies will end exactly as planned. Inevitably, you will have to make minor if not major changes, ranging from the need to pursue an unexpected lead (potentially minor) to the need to identify a new 'case' for study (potentially major)" (Yin 2013, 74). If this doesn't sound like ethnographic research, I am not sure what does!
• Have a firm grasp on the issues being studied - Yin's argument here is to keep one's research question or purpose in mind throughout the research, and attend to how the data collected might shape or demand a shift in the direction of the research.
• Avoid biases - Yin urges researchers to be open to what the data shows, rather than trying to force the data to support a preconceived hypothesis. Again this echoes how anthropologists often pose exploratory how and why questions in our research.
• Conduct research ethically - Here, Yin even cites the AAA's Code of Ethics among other disciplinary and processional ethical codes.

In many ways, how anthropologists approach ethnographic research seem to mirror how Yin frames the case study approach. Yet, Yin frames ethnography as a single method that can be incorporated into case-study research.

A good place to start unpacking the placement of ethnography in his toolkit for case study research is to reflect on how ethnography is understood outside of anthropology.

Although more and more people are being hired in alt-ac careers as professional ethnographers, there is still a misunderstanding or a "watering-down" of ethnography in industry and other professional spheres. What anthropologists are apt of see as "ethnography-lite" is a relatively narrow understanding of what ethnography is, and seems to reflect how this research approach has been popularly adopted by non-anthropologists, for instance in education, nursing, and business. As Marc LeFleur (VP Insights and Co-Head Health at Idea Couture) underscores "something has been lost in this widespread adoption of ethnography outside of academia. Ethnography is on its way to now just becoming another method, simply shorthand for hanging out with people for longer than a focus group would take, another hammer in the market researcher’s toolkit."

The Case for Ethnographers...

Recognizing the overlap and shared strengths of ethnography with case study research presents an interesting opportunity for anthropologists, especially those of us looking to engage a non-academic audience. Not knowing the language of Case Study Research means that anthropologists are missing out on important opportunities to bring our holistic, rigorous, and thickly descriptive approach into social research in the public sphere.

Like ethnography, case studies are used to answer how and why type questions. We can see from Yin's text that the sources of data used for case studies are the same as those any ethnographer would consider. Similarly, the skills and approach to research Yin outlines for case study research sound a lot like my second-year lecture on ethnographic methods.

What makes case study research different from ethnography?

Depending on the type of case study undertaken, there really might not be much difference between this form of research and ethnography. In my work with OCWI, I found that my research approach as a trained ethnographer fit rather seamlessly with the goals and structure sought for this report ― with the exception of framing the research question, anchoring my analysis, and writing for a non-specialist audience.

Research Questions

Importantly, case study research questions may be preset by the organization or funder rather than by the researcher themselves.

In my work with OCWI, I was hired to develop a research report on a single, predefined case that would speak to their mandate regarding workforce innovation. This meant that during research, I had to keep the priorities and interests of my employer (and case program stakeholders) in mind. A challenge here was balancing how to stay on task, while attending to interesting threads that were less pertinent but nonetheless important to understanding the case.

For instance, in my research of the Youth Empowering Parents program, I was interested in following up on the connections and outcomes surrounding voluntarism, community belonging, and the role of the YEP program in immigrant integration. However, with OCWI's key interests around employability, it was important to consider these research threads in relation to the task at hand. YEP's interest in framing their program as a youth empowering initiative and voluntarism opportunity for low-income youth encouraged me to trace connections between youth voluntarism, community/ civic engagement, and OCWI's key interests in employability. Questions around identity and community belonging -- although fascinating -- were less important to pursue in the context of this research.

Anchoring the analysis

While my background in social theory certainly helped me to analyse my data, this report was not to make theory explicit. When I began writing my first draft, I felt a little adrift in terms of how to speak to OCWI's understanding of employability and employment outcomes. This industry-specific language was not something which which I was familiar and I felt a bit out of my depth.

By recognizing my OCWI supervisor as a valuable informant in this field, I approached her for guidance. She steered me to key documents and policies from the Ontario Ministry of Advanced Education and Skills Development (which is funding these case studies). These documents helped to give me an anchor point for considering the Program Evaluation dimension of the intended final report. Grounding my report in this literature was important for helping produce a case study that would speak to our intended audience(s).

Writing for a non-specialist audience

One of the reasons that I was hired by OCWI to develop this case study, was because my supervisor recognized the value and richness of ethnography and wanted to bring this dimension into our report. The format of my report was set by the template developed by OCWI, covering context, history, implementation, and “lessons learned.” Being able to frame the lessons learned, or impact, of the YEP program in people's everyday lives was clearly well-suited to an ethnographic approach.

While case studies might be directed at academic readers, they are also likely to be of interest or use to non-specialists like community stakeholders, policy makers, practitioners, and funders connected to the case you are studying (Yin 2013, 180). In my case study for OCWI, it was clear from the outset that the report should be accessible, not overtly theoretical, but nonetheless based on rigorous empirical evidence and analysis. Our anticipated audience would be community organizers across Ontario (and potentially beyond) interested in implementing similar workforce innovations in their own communities.

In my case, I worked in close contact with both my supervising colleague at OCWI and my key contact at YEP throughout the writing phase. In many ways, this experience reflected the professional relationships that academic anthropologists have with colleagues/ supervisors/ reviewers and their research participants, incorporating and addressing constructive criticism and concerns for representation from both parties. Sharing my early drafts with both partners helped to ensure that my report met the needs of both my employer's mandate, and the needs of our community partner who would use this report to help grow their program in different communities and gain the support of additional funders.


The experience of learning about and doing "case study research" has raised some important questions for me about the intersections of this approach with ethnography -- some of which I have tried to answer here. Next Monday, we'll continue this series by thinking about some more of the parallels between this form of research common in alt-ac spheres and ethnography through the concept of "grey literature." Stay tuned!

If you have experience with case study research as an anthropologist, please let us know! You can tweet us @anthrolens or email us anthrolens@gmail.com.

Quick links and further reading:

• Robert K. Yin's text Case Study Research: Design and Methods (5th edition)
• USC's Research Guide: Writing a Case Study
• Marc LeFleur on Reclaiming Ethnography (2017, LinkedIn)
• Ethnography, Case-Study Research, and Program Evaluation (Oh my!) (anthro everywhere! 8 January 2018)
• For all posts in this series, check our Special Series: Ethnography & ... page.

Ethnography, Case-Study Research, and Program Evaluation (Oh my!)

What is Case-Study research? What about Program Evaluation? What role can Ethnography play in these other approaches to social research?

As an anthropologist, "Program Evaluation" and "Case-Study Research" were familiar terms to me. But these were not methodological approaches or reporting styles that I had received formal training in. I had a vague idea of what both of these terms meant and how they might apply to my research. In fact, I had never thought much about what these kinds of approaches would look like combined with ethnography, or how ethnography might be used to do this kind of research... until recently.

Between September and December 2017, I had the opportunity to learn more about these research approaches in my role as a research associate with the Ontario Centre for Workforce Innovation (OCWI). OCWI was launching a new series of case-studies on programs and practices in Ontario that demonstrated an innovative approach to workforce development. Based on rigorous research, and in keeping with OCWI's mandate, a case-study should evaluate the program or practice, and based on this evidence, explain how "these practices can be transferred, scaled up, and made relevant for the broader workforce development sector." The research associate supervising these case-studies envisioned using ethnography to help ground the impacts of the case-study project or practice in the everyday lives of community stakeholders.

One of the great strengths of ethnography is the iterative nature of our approach to social research, allowing you to shape your research questions and follow up on leads that you didn't expect. So,  what does it mean to bring an ethnographic research approach and perspective into a project where the framework is very clearly defined through case-study research? How can ethnographic insights provide meaningful metrics in evaluating a program or process or practice?

As we have noted elsewhere on the blog, it is important (and expected) that anthropologists learn to speak the langauge of their research participants. For an anthropologist venturing into the realm of interdisciplinary, alt-ac research, it is also important to learn to speak the langauge of our employers and their stakeholders.

This is where I chose to start this project: by learning to speak the language of case-study research and program evaluation. As a social research professional, I quickly found that these other approaches are really more like dialects than completely different languages.

For a basic introduction to Program Evaluation, check out these Open Learning modules on Interdisciplinary Program Evaluation from Ryerson University:

• Module 1: The Basics of Program Evaluation
• Module 2: Logic Models
• Module 3: Qualitative Tools in Program Evaluation
• Module 4: Performance Management

After reviewing these different modules (described as covering about "10-15% of a a one-semester undergraduate, graduate or certificate course"), I had a much better idea of how a program evaluation project is framed. Knowing that program evaluation was a key component of this case-study project, these modules helped orient me in many ways to the task of this case-study project. I could see what ethnographic research could contribute in this type of study, better consider what kinds of questions I should pursue as the project developed, and how I would need to frame my results in my report.

Next Monday, check back for more in our "Ethnography & ..." series exploring the connections between Ethnography and Case-Study research through this project.

Quick links:

• Open Learning: Interdisciplinary Program Evaluation (Ryerson University)
• Language learning (16 June 2016, anthro everywhere!)
• Ontario Centre for Workforce Innovation (OCWI)
• anthro everywhere!'s "Ethnography & ..." series on research projects conducted by our bloggers

After a job interview...

Following up on our post about crafting cover letters from earlier this week, we thought we'd share another career-related resource today: "The Checklist You Need to Run Through Right After Your Interview."

We realize that we're kind of skipping over the ACTUAL interview, but there are a lot of great resources available on interviewing. For instance, we like the tips Basalla and Debelius outline in So What Are Your Going to Do with That? You can also check out some of the other tips posted in our Advice for Grad Students | Job Market: Realities & Opportunities page, such as Anthropologizing's Interview questions for people with [applied] anthropology backgrounds (2011).

But, after you had an interview -- hopefully a great one for an interesting position -- what's next?

Well, the muse suggests that first you get a snack (always sage advice), and then you start critically reflecting on and making notes on your interview experience. Sounds a lot like... anthropological research!

• Write down any important points from the interview. We would add that this should include anything you want to follow up on with your own research. Is there something interesting (or concerning) that came up in the interview? Take some time to pursue these leads with your contacts or through other sources about the organization or type of role you interviewed with/ for. If you're invited to a second round interview, this will be valuable in helping you ask more pointed questions to assess your own fit and interest in the role.
• Write Down One Reason You’re Excited About This Opportunity. This is a really useful reflection question. If you've been on the job market for a while (ugh!), you may just feel excited to finally be recognized for your skills and experience. What is it about this particular job that actually excites you? How would this opportunity help you to meet your goals (besides the overarching one of gainful employment)?
• Send Your Thank You Notes. Now that you've had a chance to think about the interview, send a note that reflects your interest in the position. 
• Finally, Follow Up Correctly (a Week From Now). The muse suggests that rather than waiting to hear from the hiring manager, you take a respectful but proactive approach of following up. 

If you're applying, and prepping for interviews, good luck! If you are still figuring out what career path is (or might be) right for you, check out some of our Professional Development tips and get inspired by what some anthropologists are already doing out there in the world.

Applying for a job with no experience...

When you have been in university for such a long time, you may feel like you don't have any real experience for the jobs you are interested in -- or, worse hiring managers might look at your resume and make that assumption!

Never fear, UA's Liz Koblyk has some sage advice for what to do to land what might be your dream job: Treat your cover letter as a work plan.

This makes a lot of sense, really. Even if you do have experience in the field you are applying to, why not be proactive in your cover letter? As Koblyk explains, use the cover letter as an opportunity to

discuss what you would do in the role, rather than just what you have done in the past. In order to use this approach effectively, you can’t offer vague reassurances about your potential. Instead, treat your cover letter as a very brief work plan. ... You aren’t laying claim to skills you don’t have, but are giving a window into your thoughts on how you’d manage key tasks of the role.

To do this well, you are also going to have to do some background research -- which is a skill you already have as an anthropologist! (When you get that first interview, you can also roll this angle into how great you'd be for the position...). But before you get ahead of yourself, Koblyk advises that you

Find out what you can about the organization and the challenges you’d be facing, whether through news coverage, reports and SWOT analyses that a company has published, or through networking. For example, it might be through networking that you find out that there is a need for more thorough evaluation of programming, or a more collaborative approach with funding bodies.

Good luck with your next application! For more advice on figuring out what your career as an anthropologist might look like, check out our pages on:

• Applying an anthropological perspective outside of university
• Advice for Grad Students, including the Job Market: Realities & Opportunities and Professional Development Strategies sections.

Collaboration between Academics and Industry: Canhoto and Quinton

Are you an academic looking for ways to collaborate with industry stakeholders (or vice versa)? Check out a (relatively...) recent blog post on LSE Impact Blog detailing Ana Isabel Canhoto and Sarah Quinton's research which provides five practical principles to make collaboration 'work'.

Why is collaboration important?
Research collaboration is deemed to accelerate the transfer of knowledge between experts and the translation of world-class research into practical applications, which has important commercial, economic and social benefits. Collaboration between academics and practitioners can also produce new knowledge, by bringing together researchers with complementary perspectives, interests, skills and knowledge bases.

Together with Dr. Paul Jackson and Sally Dibb, Canhoto and Quinton investigated the experiences of academic academic researchers and industry practitioners who had participated in successful R&D collaborative projects in the digital arena, to identify the factors that support or hinder research collaboration.

To find out more about their project, follow the link in our Quick Links section.

Quick Links:

• Research collaboration between universities and industry: Five practical principles to make it work, LSE Impact Blog (Aug 15, 2016) 
• The co-production of value in digital, university–industry R&D collaborative project, Industrial Marketing Management (July 2016) Ana Isabel Canhoto, Sarah Quinton, Paul Jackson, Sally Dibb

The Event! Designing Human Futures

Dr. Paul Hartley came to McMaster last night to give us a talk about Reassessing our (i.e. Humans') Relationship with Technology.

The talk was extremely useful in that it provided attendees with an 'archaeology' of technology.
What do I mean by archaeology? Archaeology, in a Foucaudian sense, examines "discursive traces and orders left by the past in order to write a 'history of the present'. In other words archaeology is about looking at history as a way of understanding the processes that have led to what we are today" (Clare O'Farrell for Michel-Foucault.com, 2007).

Dr. Hartley's main premise of the talk was to reassess how we think about our relationship with technology because much of what we think about technology and the future, is steeped in mythology of the past. If we think technology will 'save' us by making life easier, that it necessarily drives (good) change, or that technologies will bring the human race to the pinnacle of progress - these narratives are not new - in fact, he traced their lineage over centuries - and they do not necessarily have to dictate our future relationship.

Dr. Hartley spoke of the importance of using a human-centered (what he called the Human Futures Framework) to re-articulate this relationship in future design and innovation projects.

In so doing, he gave the audience 5 steps to this process (i.e. the framework):
1. Deconstruct - what you know about your project/product/problem
2. Observe - for the purpose of building a better picture of the context
3. Understand - analyzing collected data within the context
4. Speculate - identify possible future pathways (of design, of interest, of intent, etc.)
5. Activate - generate next steps and understand the implication of the investigation.

In all, Dr. Hartley's talk helped frame our understanding how the technology - as we understand today - came to be. It also helped attendees recognize what steps they could take to use a human futures approach (where the human bookends the technology - as a hybrid form that enables humans instead of any other scary apocalyptic scenarios where robots take over for humans) in our everyday design practices.

What can Anthro do? .... Discuss the Future Relationship of Design, Technology and its Human Creators

On September 27th, McMaster University will host Dr. Paul Hartley, a Senior Anthropologist at Idea Couture in Toronto, ON and now, co-founder and Director of the Institute for Human Futures.

The Institute for Human Futures is busy trying to reset the way we see our relationship with technology and to help everyone benefit from new approaches to build more ethical, sustainable, and human-centric technologies. Our purpose is to foster creative dialogue between thought leaders in the business world, design labs, and academia, and to develop actionable solutions to the problems inherent in integrating technology into our lives in a more holistic manner.

With words such as human-centric, dialogue, and (particularly) holism, Dr. Hartley's anthropological background is genuinely apparent.

Screen Shot from The Institute for Human Futures Homepage Video, 2017

Dr. Hartley's talk entitled Designing Human Futures: Reassessing our Relationship with Technology 
will be of interest to those wanting to know more about sustainable, ethical, and effective technological futures.

Full description of talk below:
We live in a technological world that is not entirely our own. Much of what we understand about our technologies and ourselves was crafted in the past, and our approaches were developed in response to the problems of the time. Many are no longer relevant, but we still apply them as we develop increasingly sophisticated tools. To build a more sustainable, ethical, and effective technological future for ourselves we have to shed many of these older ways to thinking and reassess our relationship with technology. This talk offers an alternative perspective on our relationship with the tools we build and explains how we are missing many opportunities for positive transformation by remaining stuck in outdated assumptions about what technology is, what it can do, and what it should do as we design a new future for ourselves. Together, we will reconsider our technological past, reassess our present, and look to futures that are currently closed to us because we still take a technology-first perspective in designing the tools of the future. Along the way, Dr. Hartley will introduce the human futures perspective and offer a vision of how it can be incorporated into design, development, and implementation of new technologies, products, and services.

Anthro Everywhere! has written about Dr. Hartley and his work in the past - as a Canadian anthropologist working outside academia - and @anthrolens blogger @JennLong3 is proud to promote this event hosted by the W. Booth School of Engineering Practice & Technology in Hamilton, ON, Canada.

Are you in hearing Dr. Hartley speak? Come out to this free event and register at designinghumanfutures.eventbrite.com

@JennLong3 will write a follow up post about the event in the coming weeks.

Quick Links and Further Reading:

• #AltAc Anthropology Careers - The draw of experiential design firms Anthro Everywhere! (June 5 2017)

Thinking about careers outside of the Academy: NIH's OITE Careers Blog

The American National Institutes of Health (NIH) has a thorough Career Services blog providing a wealth of advice that will be of use for recent grads and graduate students.

While the blog is more natural sciences than social sciences oriented, much of the advice will still be relevant for anthropology and other social sciences/ humanities students. It offers advice, resources, and tips on wide range of different topics, such as grant writing, grad school applications, academic careers, interviewing, teaching and mentoring, wellness... the list goes on!

One thread that caught our attention was Careers Outside of the Academy, and we're adding a few of these links to our Advice for Grad Students page.

For instance, check out this Guide to Cover Letters, which provides examples for a variety of potential career paths, including for graduate students applying to industry positions, applying fro postdocs, and postdocs applying to faculty positions. You might also want to check out a few interesting posts, such as:

• Job Search Skills that PhDs and Post Docs Need to Know About the Job Search and How OITE Can Help
• Five Steps to Evaluate Organizational Culture Before You Accept the Offer
• A Recruiter’s Best Practices for Resume Writing
• What Are My Transferable Skills?, their core competencies page and self-assessment checklist as well as
• Carpe Diem: Asking for Letters of Recommendation

Quick links and further reading:

• NIH Office of Intramural Training and Education OITE Careers Blog
• anthro everywhere!'s Advice for Grad Students and Applying an anthropological perspective outside of university pages, as well as our Undergrad & MAs career paths post
• OITE's Careers Blog resources and posts:
• Guide to Cover Letters
• Job Search Skills that PhDs and Post Docs Need to Know About the Job Search and How OITE Can Help
• Five Steps to Evaluate Organizational Culture Before You Accept the Offer
• A Recruiter’s Best Practices for Resume Writing
• What Are My Transferable Skills?, their core competencies page and self-assessment checklist 
• Carpe Diem: Asking for Letters of Recommendation

As the summer winds down...GET OFF MY LAWN!!

At the beginning of the summer, Krystal D'Costa wrote an intriguing piece about The American Obsession with Lawns.

Don't think you're interested in green, gardening? This post has it all with a history of lawn landscaping and culture, considerations of class, design and aesthetic, exclusion and social-indicators of belonging. One might also easily read racial bias into lawn culture and cultural critique. D'Costa's post is somewhat reminiscent of Rotenberg's Landscape and Power in Vienna (1995) where he demonstrates how groups and classes work to align with political movements and inform cultural meanings in everyday (and larger, for example municipal, national, etc.) life.

Below is a snippet of her post:

We are at a moment when the American Dream, inasmuch as it still exists, is changing. The idea of homeownership is untenable or undesirable for many. While green spaces are important, a large area of green grass seems to be a lower priority for many. With a growing movement that embraces a more natural lifestyle, there is a trend toward the return of naturalized lawns that welcome flowering weeds, and subsequently support a more diverse entomological ecosystem.

Old habits die hard, however. And it is hard to also abandon this idea of a manifestation of material success, especially as it is so readily recognized as such. As of 2005, lawns covered an estimated 63,000 square miles of America. That's about the size of Texas. It's the most grown crop in the United States--and it's not one that anyone can eat; it's primary purpose is to make us look and feel good about ourselves.

D'Costa ends with the following statement: Lawns are American. But they're also an anomaly. And they may no longer fit the realities of the world we live in. 

The lawn factor may also translate for some living up here in Canada.

Read more of D'Costa's analysis and about this history of lawn and lawn culture by clicking on the quick links below.

Quick Links:

• Anthropology in Practice: Exploring the human condition Krystal D'Costa at Scientific American 
• Anthropology Blogs for the Affluent Tech-Thusiast? AnthoEverywhere! (July 27 2017)
• The American Obsession with Lawns by Krystal D'Costa at Scientific American (May 3 2017)
• Landscape and Power in Vienna, Robert Rotenberg (1995)

Anthropology Blogs for the Affluent Tech-Thusiast?

Scientific American identifies its 9 million strong readership as educated and affluent adults. The magazine is #1 when reaching “tech-thusiasts" who they define as individuals who own and use new technology and who are apt to buying the latest devices. Why is this important?

This digital magazine has had a long running a series (since 2011) called Anthropology in Practice: Exploring the human condition. The main contributor is Krystal D'Costa who is an anthropologist living in New York City. Much like us here at anthroeverywhere!, D'Costa's posts explore everyday life from the anthropological perspective.

The following list demonstrates the range of topics:

• A four part series on Rice & Beans (May 11 2015) - See the first post on How does culture become generic? 
• Why Does Everything Look the Same? (July 15 2015)
• Shared Sanitation: Bathroom Access and Facilities Around the World (May 11 2016)
• Understanding The Social Capital of Fake News (November 28 2017)
• A Nation Divided by Social Media (January 31 2017)
• The Rising Trend of Pets at Work (May 11 2017)

These interesting reads would be useful discussion starters for a second year anthropology classrooms or as a quick link share for friends, parents or managers who are trying to answer: well, what can anthropology do?

Quick Links: 

• Anthropology in Practice: Exploring the human condition Krystal D'Costa at Scientific American 
• Why We Post: Anthropologists take on Social Media Anthro Everywhere! (June 26 2017)
• Teaching Resource: Social Inequality and Teaching in the Academy Anthro Everywhere! (May 25 2017)
• Teaching Ethnography Anthro Everywhere! (January 25 2017)

Anthropologists everywhere! Alternative Anthro Careers

There have been quite a few posts on this blog where we discuss not-so-run-of-the-mill jobs that anthropologists find themselves in (click on our label 'what can anthro do?', our page on Applying an anthropological perspective outside of university, and see quick links below). This is also the case for Christine Moellenberndt who is an Anthropologist & Community Manager at Reddit.

In their post entitled Argonauts of the Internet: Anthropology and Community Management Mx. Moellenberndt describes what the discipline of anthropology is 'good' at doing...and (drum roll) it turns out to be quite a lot.

Mx. Moellenberndt works in a field that is populated largely by those with marketing and business backgrounds and yet, the author finds that their anthropological training sets them up to ask questions that drive the very work that they do: While all of those fields can provide the bulk of the skills needed to be good community managers, it is anthropology that holds a key in tying all of these threads together for effective community management.

Mx. Moellenberndt argues that While this may not be “fieldwork” in the traditional sense of going into a foreign culture and living in it for long periods of time, it is still fieldwork and the work that comes out of it can be ethnography (basically, this is kind of the end result of fieldwork; the write-up of what was observed and concluded). Without good, grounded ideas as to who your community is, what they want, and how they function, you can’t be an effective community manager.

Read more about Mx. Moellenberndt's work at Reddit and the role of anthropology from our quick links.

Quick Links:

• Applying an anthropological perspective in health Anthro Everywhere! (April 27 2017) 
• #AltAc Anthropology Careers - The draw of experiential design firms Anthro Everywhere! (June 05 2017) 
• Anthropology in a Tag Line Anthro Everywhere! (July 20 2017) 
• Argonauts of the Internet: Anthropology and Community Management, Christine Moellenberndt Reddit Blog (May 16 2017) 
• To PhD or not to PhD... Anthro Everywhere! (July 13 2017) 
• Undergrad & MAs career paths Anthro Everywhere! (May 22 2017)
• Our page featuring many interesting career paths anthropologists are pursuing: Applying an anthropological perspective outside of university

Anthropology in a Tag Line

Anthros...tell me if you've heard this one before:

Question: Oh, you're an Anthropologist? So, you dig up bones, right?

Answer: Well, some anthropologists excavate bones and others work with material culture, but I look at aspects of culture...

Follow up question: So wait...are you like Indiana Jones?

Answer: Erm...Well, I think the film 'tomb raider' is an apt depiction of his real job title... 

This conversation happens with non-scientists and scientists alike and reminds us of the important question: How do you define Anthropology for those who are less familiar with what the discipline does? 

This is not a discussion of Anthropology's "PR problem" (for more on this see Matejowsky and Reyes-Foster's  Guest column: Anthropologists should do a better job of promoting their field from 2013 and Anthrodendum (then Savage Mind's) response entitled Anthropology: It’s not just a "promotion" problem from the same year). 

While Public Relations may be a factor of this conversation, it is also important to think about how anthropologists describe and define what Anthropology is to others because this happens everyday. To make this even more challenging, can we summarize what anthropology does in a 'tag line'?

Enter Andi Simon. Who is Andi Simon? She is a Corporate Anthropologist who helps executives see their companies with more observant eyes, achieve “aha!” moments, and discover new and profitable opportunities. By applying the concepts, methods, and tools of anthropology to business environments, she turns observation into innovation and revitalizes businesses seeking growth.

Simon's tag line for her business is Observation into Innovation. 

In a synopsis of her book On the Brink (2016), Simon defines anthropology as: ... anthropology – the science of observing humans to understand how they live – corporate anthropology encourages business leaders to step outside their day-to-day processes to observe not only how their enterprises operate, but where unmet needs truly exist.

Is Anthropology so easily definable? I hear a rally cry of NO! and yet, one might argue that the dedication to observation and as we see below, situated observation with an eye to context and holism, do speak to many of the hallmarks of an anthropological toolkit. 

Simon was recently featured in an article by Adam C. Uzialko entitled Adapt or Die: How Cultural Anthropology Can Inform Business Strategy

In this interview, Simon describes anthropology's real value as the ability: to help people pause, step out and look at the way they have always done things in new ways – and then make them happen. Simon continues on to state Anthropology is a vital part of the business toolkit today for those who want to understand their business and how to keep it active and agile in fast-changing times. 

Simon is not the only anthropologist crafting usable and consumable definitions of the discipline. Such interpretations of the discipline surely drive curiosity of non-anthropologists about who we are and what it is we can do. 

Quick Links: 

• Who is Andi Simon? Andi Simon (2017)
• Adapt or Die: How Cultural Anthropology Can Inform Business Strategy at Business News Daily by Adam C. Uzialko (June 25, 2017).
• Anthropology: It’s not just a "promotion" problem on blog Savage Minds now Anthrodendum by Ryan (June 19, 2017)
• Guest column: Anthropologists should do a better job of promoting their field in the Orlando Sentinel by Ty Matejowsky and Beatriz M. Reyes-Foster (April 24, 2013)
• Why I wrote on the Brink on andisimon.com
• Synopsis of On the Brink on andisimon.com

To PhD or not to PhD...

To PhD or not to PhD... this is a question that many prospective and current students haven't thoroughly considered. As Daniel McCormack notes in "Some Lesser-Known Truths About Academe" (CHE), part of the problem here is that students often ask their professors' advice, which is "a little like asking The Rock — aka Dwayne Douglas Johnson, the world’s highest-paid actor last year — whether you should become an actor."

Luckily for prospective PhD students today, the rise of social media has made it much easier to find a range of advice from people who aren't already professors -- whether they are current students, ex-students, alt-academics, adjuncts, or tenured professors. This should mean (and hopefully does, if you're reading this blog) that students should have a much better idea of not only whether pursuing a PhD is right for them, but how to pursue this long-term degree in a way that gives you more fulsome, recognizable career options when you complete. We've posted a couple of these discussions for prospective PhD students on our Advice for Grad Students page, such as What you should know before entering a PhD programme (Hortensii), and What is a PhD, anyway? (Jennifer Polk on UA).

So, what does McCormack want you to know? From his perspective as someone who left a postdoc position after a smooth and rather successful experience in academia, he wants you to consider some of the difficult questions about how and where you are willing to work (especially if you have your eyes on the tenure-track prize). He writes: "I want to focus on the aspects of academic work and life that are selectively bad — that is, they’re bad for some people, but not for others." Consider whether any of these potential deal-breakers with an academic future apply to you:

@AcademicsSay on twitter: "Academic life is less
like a box of chocolates and more like a pie eating
contest where the prize is more pie."

• You have to like long-term projects
• You don’t need to feel like you’re succeeding

• As one of McCormack's mentors advised early on: "You absolutely must condition yourself to fail. Constantly. For every small success I had in graduate school, I am certain I had at least a dozen failures: rejected articles, brutal conference reviews, unexpected flaws discovered in something I’d just spent days working on, etc." (Basically, you have to be comfortable with few markers of progress, develop an ability to thrive on constructive criticism, and accept inhabiting "imposter syndrome".)

These final two deal-breakers have more to do with life on an academic career track than grad school itself:

• You don’t care where you live
• You don’t mind moving frequently

With that said, if you are open to thinking differently about what a PhD means and what these studies can do for you (for instance, as a way to pursue an alt-ac career through a more holistic approach to your professional development), the last two considerations might not necessarily apply. You can check out our collected advice on ways to think about what a PhD might mean for you beyond a tenure-track position.

Quick links:

• Advice for Grad Students
• including our sub-pages on Job Market: Realities & Opportunities 
• and Professional Development Strategies
• What you should know before entering a PhD programme (Hortensii)
• What is a PhD, anyway? (Jennifer Polk on UA)
• Some Lesser-Known Truths About Academe (CHE)

#AltAc Anthropology Careers - The draw of experiential design firms

Paul Heartly, a Toronto native and anthropologist, gave unique insight into his hiring PhDs for an 'alternative' career.

In a 2015 interview for Alt-Ac Advisor, Heartly stated: it is interesting how many post-ac/alt-ac job seekers I talk to have struggled just getting the courage up to inquire about the job. The willingness to try may be the single most important characteristic of a successful post-ac/alt-ac job search.

Idea Couture is an international experience design firm. Idea Couture may be unique among other market and experience research organizations for its focus on hiring anthropology PhD graduates as market researchers.

Having worked as a contractor for this firm in the past, one of the most interesting outcomes was to see how applied anthropologist used and packaged anthropological knowledge, theory, methods, and their approach into the field of market and experiential research. It was also insightful to learn how we as anthropologists worked to gain deep understanding of situations, people, and the greater context despite our truncated time in 'the field'. I think I was most shocked to see anthropological and ethnographic concepts that I learned long ago weave their way into client documents.

Does the existence of Idea Couture, and research firms like it, signal an ever growing awareness of anthropologists practical skills? What's stopping you from stepping out into Alt-Ac territory?

Quick links and further reading:

• Undergrad & MA careers (May 22 2017, anthro everywhere!)
• VPhD career finder (December 5, 2016, anthro everywhere!)
• What I look for when I hire Alt-Ac PhDs, Alt Ac Advisor Blog, September 28, 2015
• Idea Couture website
• Other links on where anthropology PhDs are working, including in Marketing, Brand & Product Development
• Our Advice for Grad Students page, which includes resources on Job Market: Realities & Opportunities and Professional Development Strategies