Highly Accurate Pictures of Anthropologists

Here's something fun for back to class: the relatively new tumblr Highly Accurate Pictures of Anthropologists!

Alex Golub posted about his new project on anthro{dendum} back in November, but it is totally worth a re-post here. Golub notes the impetus for this new tumblr as "driven by [his] long-term interest in curating open access material. The Internet is awash in high-quality material. But it’s also awash in… well, let’s just say that sometimes the signal to noise ration on the Internet is not where I’d want it to be. Nowhere is this more true than when it comes to pictures of anthropologists."

Not only a fun/ useful collection to review, but the tumblr account also has lots of great links to the online sources for these photos (#FurtherReading). Golub is also taking requests if there's an anthropologist out there whose highly accurate and well-sourced picture you need.

Happy 2018!

Race Reconciled - Review by Jason Antrosio

Bloggers Rhiannon Mosher and Jennifer Long wanted to point readers to an important blog post on Living Anthropologically called “Race is not an accurate or productive way to describe human biological variation” by Jason Antrosio.

In this article, Antrosio discusses a special issue of the American Journal of Physical Anthropology and, deep in the post, the (mis) use of research in popular media and academic research articles. Antrosio writes:

As I searched relevant articles, I was shocked and disgusted to discover the materials from forensic anthropologists were not only suffering popular misinterpretation, but were also being misused in peer-reviewed academic journals. One of the only 2010 articles citing the forensic anthropology pieces from Race Reconciled is a diatribe by philosopher Neven Sesardic titled Race: A social destruction of a biological concept. Sesardic claims fuzzy-headed social scientists and philosophers have misunderstood the proper biological underpinnings of the race concept. Sesardic then uses the forensic anthropology articles to make his case. Sesardic calls Sauer a “bewildered and exasperated scientist” (2010:156) and goes on to approvingly quote Sauer’s 1992 article as supporting the idea of racial assignment. He similarly cherry-picks quotes from the 2009 articles to portray forensic anthropology as confirming traditional biological races.

What better way to end off the semester than to have students read this post and discuss how scientific research is interpreted in the media. Happy end of semester everyone!

Antrosio has updated both posts recently and they're definitely worth a read.

Quick Links

• Antrosio, Jason, 2011. “Race Reconciled: Race isn’t skin color, biology, or genetics.” Living Anthropologically website, https://www.livinganthropologically.com/biological-anthropology/race-reconciled-debunks-race/. First posted 5 June 2011. Last updated 26 October 2017.

Collaboration between Academics and Industry: Canhoto and Quinton

Are you an academic looking for ways to collaborate with industry stakeholders (or vice versa)? Check out a (relatively...) recent blog post on LSE Impact Blog detailing Ana Isabel Canhoto and Sarah Quinton's research which provides five practical principles to make collaboration 'work'.

Why is collaboration important?
Research collaboration is deemed to accelerate the transfer of knowledge between experts and the translation of world-class research into practical applications, which has important commercial, economic and social benefits. Collaboration between academics and practitioners can also produce new knowledge, by bringing together researchers with complementary perspectives, interests, skills and knowledge bases.

Together with Dr. Paul Jackson and Sally Dibb, Canhoto and Quinton investigated the experiences of academic academic researchers and industry practitioners who had participated in successful R&D collaborative projects in the digital arena, to identify the factors that support or hinder research collaboration.

To find out more about their project, follow the link in our Quick Links section.

Quick Links:

• Research collaboration between universities and industry: Five practical principles to make it work, LSE Impact Blog (Aug 15, 2016) 
• The co-production of value in digital, university–industry R&D collaborative project, Industrial Marketing Management (July 2016) Ana Isabel Canhoto, Sarah Quinton, Paul Jackson, Sally Dibb

Anthropologists everywhere! Filming heavy metal with Sam Dunn

The first time I met Sam Dunn was in the smoking room (when those still existed) of a dive-y bar that my cohort of Dalhousie MA students used to ritually visit on Thursday wing-nights in Halifax. One of my colleagues, a die-hard metal fan and Marxist sociologist, called me over to his table and introduced us. Dunn had completed his MA at York in 2000, and we had both accepted offers to begin our PhDs in Social Anthropology at York University in Toronto in September, 2006.

By September, he decided to postpone and eventually declined his acceptance to the doctoral program -- with good reason!

Dunn had already filmed Metal: A Headbanger’s Journey (2005), and would soon film a sequel of sorts, Global Metal (2008). Yet, rather than a departure from anthropology, both of these films and others made throughout Dunn's career are informed by his anthropological training and perspective.

Besides being a cool example of what you can do with a degree in anthropology, I have found Dunn's work to be a really useful teaching tool. For instance, Global Metal is a great resource for teaching about globalization, and how cultural forms and practices are always reinterpreted locally, sometimes deeply changing the meaning of the original cultural producers.

Check out more about Dunn and the connection between his work and anthropological background in the following links... and more about finding anthropologists everywhere:

• Interview with Sam Dunn, BA '98 (University of Victoria: Alumni, 2017)
• Global Metal on The Hour with George Stroumboulopoulos (Strombo, CBC, 2008)
• Chief Headbanger (York University Magazine, 2011)
• Applying an anthropological perspective outside of university (anthro everywhere!)
• To PhD or not to PhD... (anthro everywhere! July 13 2017) 
• Undergrad & MAs career paths (anthro everywhere! May 22 2017)

Fake News: Questions and Resources for Back to Class and All Year Round

Ah, fake news.  As a phenomenon, its truthiness is both fascinating (from an epistemological perspective, at least) and highly troubling (from the perspective of anyone who cares about information literacy, quality research, social justice, ...). Many anthropologists and others have spent a lot of time not only countering fake news messages -- the recently infamous Google Memo is a good example -- but trying to understand how and why fake news works. For instance, take Scientific American's Anthropology in Practice articles on "Understanding The Social Capital of Fake News" (28 November 2016) and "Three Historical Examples of "Fake News"" (1 December 2016).

Discerning valid arguments based on evidence from what might be called "fake news" has always been an important part of a university education. Yet, the challenges we face in how we teach this kind of critical thinking seem to be becoming ever more difficult in the current climate and through the proliferation of messages in our contemporary media.


Luckily, hardworking librarians exist to help uphold information literacy teaching and learning, like those at the Toronto Public Library. Toronto librarians have put together an accessible page on How to Spot Fake News that poses important questions to consider (and why to consider them) when assessing the validity of a message, article, post, or news site, as well as links to additional resources. While some of these additional resources are available only to TPL patrons, many more are accessible to anyone, such as this list of Research Guides:

• How Do I Spot Fake News? (University of Toronto Libraries) 
• Fake News: Resources (Indiana University East) 
• Fake News, Misinformation, and Propaganda (Harvard University) 
• Fighting Fake News: Start (Gustavus Adolphus College) 
• Evaluating Information - Applying the CRAAP Test (PDF) (Meriam Library) 
• How to Identify Fake News in 10 Steps (ProQuest)
• Updated 14 January 2018: The BBC has another 10 point checklist Fake news: Universities offer tips on how to spot it
• Updated 14 January 2018: And the TLDR version... check out this informative, accessible video from Quartz featuring journalist Damaso Reyes (3:05 minutes).

Now that you are armed with these great resources and questions, happy back to class!

Quick Links and further reading:

• What is ‘Fake News’? (Sociological Imagination, 2017)
• "Understanding The Social Capital of Fake News" and "Three Historical Examples of "Fake News"" (Scientific American's Anthropology in Practice, 2016).
• Anthropologists need to address the Google memo on its merits. Again. (Anthrodendum, 2017)
• How to Spot Fake News (Toronto Public Library)
• anthro everywhere!'s page on Reading Lists, Syllabi, & Teaching Resources including a link to the Calling Bullshit in the Age of Big Data Syllabus

Updated 14 January 2018

Isuma TV - Indigenous Media collective

We recently came across Isuma TV, "a collaborative multimedia platform for indigenous filmmakers and media organizations. Each user can design their own space, or channel, to reflect their own identity, mandate and audience."

The result of this non-profit collaboration is an amazing collection of "over 6000 videos, and thousands of other images and audio files, in more than 80 different languages, on 800+ user-controlled channels, representing cultures and media organizations from Canada, U.S.A., Greenland, Norway, Sweden, Russia, Australia, New Zealand and all over Latin America."

Where some viewers might be attracted to content in channels like Inuit knowledge and climate change, others might be interested in how Indigenous communities are using the platform to help teach and share knowledge about Indigenous cultures and languages.

Check it out, and let us know how Isuma TV might be useful in your classroom via twitter @anthrolens or email anthrolens@gmail.com.

What do Cultural Anthropologists do? "Decode" Human Behaviour

According to a recent article (August 3, 2017) in the Financial Post, Martin Birt discusses the work of Johanna Faigelman, CEO and founding partner of Human Branding.

In answer to a few questions including how deep is your understanding of the needs and behaviours of your customers or employees? Faigelman responds that traditional market analysis is too superficial. It relies on 'consumers as experts' and simply reports on what 'consumers know they know.' This is a risky approach given the scope and potential exposure of many business investments.

In speaking of how to launch a new product successfully or 'innovate', Faigelman identifies three importance aspects, that is, understanding (1) human-centric insights, (2) business needs and realities, and (3) socio-cultural factors. To accomplish this, a business — with appropriate support — should do a deep dive into societal trends, gain an understanding of unmet human needs, and the dynamics of the business category. Layered onto this complexity are cultural and generational differences.

Birt goes on to write that [e]very business is under pressure to grow and to anticipate market and competing trends. Even before a new product is developed, for example, anthropological research and insight can help a business decode socio-cultural factors that set the context for what people are saying … and what they are not saying. This can help a business think in a way that is future forward. They’ll be able to identify latent (and therefore unmet) needs, define and harness unarticulated emotions and predict real life behaviour.

It's important to acknowledge how the write-up by a non-anthropologist (although this is not confirmed), the editing process, or the need to grab views might influence how the practice of anthropology is worded. However, describing anthropological methods as a means to define and harness unarticulated emotions and predict real life behaviour  would likely be seen as problematic. Earlier in the piece, Birt describes Faigelman's methods as involving “naturalistic unobtrusive observation” (being the fly on the wall), in-depth respondent-driven interviewing, and participation. 

This flies in the face of postmodern critiques of the method, that is:

1. What role does the ethnographer play as an 'expert' in describing the culture (behaviours? thoughts and perceptions?) of others?
2. Where does the role of the ethnographer (as a research tool) come into play in - in this case - market research?

Here on Anthro Everywhere!, we've written about the packaging of anthropological knowledge (see quick links) and asked a number of questions including: What language or terminology will reach which audiences? Why?

We also made a note in our first post about packing anthropological knowledge...a caveat

*Note, the authors of this article use somewhat problematic language as 'eavesdropping' which may spur an ethical conversation among anthropologists but the focus of this post is about the nature in which the work of anthropologists is described by non-anthropologists (who may or may not have anthropological training).

Are anthropologists everywhere okay with having their method described as:

1. Eavesdropping
2. Unobtrusive observer (from fly-on-the-wall)
3. The ability to predict behaviour

Let us know what you think on twitter @anthrolens

Quick Links:

• Why you should use cultural anthropology as a business tool, Martin Birt, Financial Post (August 3, 2017)
• Anthropologists visualizing data: The Packaging of Anthropological Knowledge Part Three, Anthro Everywhere! (Aug 03 2017)
• The Packaging Anthropological Knowledge Part Two, Anthro Everywhere! (July 31 2017)
• The Packaging of Anthropological Knowledge and Its Merits According to Market Research Experts. Anthro Everywhere! (June 29 2017)

Anthropology Podcasting

Heard any great podcasts lately? What about anthropology podcasts?

We've posted about anthropology and podcasting before on anthro everywhere! as a way of communicating ethnography in a different format, as Dr. Lindsay Bell has done with her students. Podcasting can be an opportunity to engage a wider or different audience than text-based communications. The medium and our possible audiences might also challenge us to think through and present theoretical ideas and ethnographic details as a public anthropologist speaking to a perhaps non-specialist audience.

So, what about the podcasts that are already out there? You might be surprised that so many anthropological associations and initiatives have jumped into podcasting to share our insights. From audio versions of academic lectures to more intimate conversations about ideas, here's a by no means definitive list for your listening pleasure:

• As you might have suspected, the RAI Lectures podcasts are audio files of keynote lectures given mostly by anthropological rock-stars on a variety of topics.
• This Anthro Life might be the best known anthropology podcast. Episodes run about 20-30 minutes, and are put together by a team of grad students on issues "inspired by Anthropologist Ruth Benedict’s claim that anthropology’s job is to make the world safe for human differences."
• AnthroPod: The SCA Podcast is hosted by Cultural Anthropology  in line with their open-access format and mission. Many episodes deliver interviews with anthropologists on their work, while others explore particular issues more broadly. Episodes vary from about 30-60 minutes in length.
• A Story of Us comes from Ohio State's Anthropology graduate students, with series themes from researchers in the department, such as childhood, death, and migration.
• Anthropological Airwaves is American Anthropologist's new podcast series, and aims to mirror the journal's "four-field, multimodal research, the podcast hosts conversations about anthropological projects—from fieldwork and publishing to the discipline’s role in public debates."
• Oxford Podcasts from the School of Anthropology and Museum Ethnography. With over 200 episodes since 2010, this podcast showcases lecture and seminar discussions from the department.
• Thinking Allowed is BBC4's ethnography podcast, which bills itself as "New research on how society works." While the presenter, Laurie Taylor, is a sociologist by training, the focus really is on the value and power of an ethnographic perspective.
• The Sociological Imagination podcasts from a sociological and interdisciplinary perspective, and is worth including in this list. It's also a great site to mine for further listening, through posts like "The LSE’s remarkable archive of public talks."
• You can also check out AAA's Podcast Library and its impressive list of archived podcasts, which include episodes covering the four-fields of anthropology.

Inspired to make your own podcasts? Check out this informative piece on the podcasting medium, "Talking Anthropology: Podcasting for the Public," (and Part 2) from Teaching Culture for ideas about how to craft your own and/or bring podcasting into the classroom.

Know about other great anthropology podcasts that should be on this list? Tweet us @anthrolens or email anthrolens@gmail.com. Here are few more from readers like you:

• Updated - 25 August 2017: From the Relevanth blog, Anthropologist on the Street interviews anthropologists and others about "today’s controversies, debates, and trending issues to examine the hidden cultural forces at play."
• Updated - 27 August 2017: The Sausage of Science Podcast with Cara & Chris is a new podcast series from the Human Biology Association. This podcast "combines interviews and lectures with and by new researchers and research in science writ large and that applies to those interested in the field of human biology."
• Updated - 27 August 2017: You might also want to check out The Leakey Foundation's Origin Stories, podcasting "about what it means to be human and the science behind what we know about ourselves and our origins."
• Updated - 10 November 2017: Thanks to René Herrera for alerting us to AnthroAlert - live on Fridays or catch up on past episodes with this public anthropology project (@AnthroAlert).
• Updated - 14 January 2018: Have you heard The Familiar Strange podcast yet? Besides having a great name, this project in public anthropology is supported by the "Australian Anthropological Society, and the Australian National University’s Schools of Culture, History and Language, Archeology and Anthropology, and the Centre for Public Awareness of Science." They've got a blog too!

Anthropologists everywhere! Alternative Anthro Careers

There have been quite a few posts on this blog where we discuss not-so-run-of-the-mill jobs that anthropologists find themselves in (click on our label 'what can anthro do?', our page on Applying an anthropological perspective outside of university, and see quick links below). This is also the case for Christine Moellenberndt who is an Anthropologist & Community Manager at Reddit.

In their post entitled Argonauts of the Internet: Anthropology and Community Management Mx. Moellenberndt describes what the discipline of anthropology is 'good' at doing...and (drum roll) it turns out to be quite a lot.

Mx. Moellenberndt works in a field that is populated largely by those with marketing and business backgrounds and yet, the author finds that their anthropological training sets them up to ask questions that drive the very work that they do: While all of those fields can provide the bulk of the skills needed to be good community managers, it is anthropology that holds a key in tying all of these threads together for effective community management.

Mx. Moellenberndt argues that While this may not be “fieldwork” in the traditional sense of going into a foreign culture and living in it for long periods of time, it is still fieldwork and the work that comes out of it can be ethnography (basically, this is kind of the end result of fieldwork; the write-up of what was observed and concluded). Without good, grounded ideas as to who your community is, what they want, and how they function, you can’t be an effective community manager.

Read more about Mx. Moellenberndt's work at Reddit and the role of anthropology from our quick links.

Quick Links:

• Applying an anthropological perspective in health Anthro Everywhere! (April 27 2017) 
• #AltAc Anthropology Careers - The draw of experiential design firms Anthro Everywhere! (June 05 2017) 
• Anthropology in a Tag Line Anthro Everywhere! (July 20 2017) 
• Argonauts of the Internet: Anthropology and Community Management, Christine Moellenberndt Reddit Blog (May 16 2017) 
• To PhD or not to PhD... Anthro Everywhere! (July 13 2017) 
• Undergrad & MAs career paths Anthro Everywhere! (May 22 2017)
• Our page featuring many interesting career paths anthropologists are pursuing: Applying an anthropological perspective outside of university

Remembering & Memories: there's an app for that...

As we've posted about before, the adoption of new media and technology in our lives has an impact on our social lives in many interesting ways. In many ways, new technological platforms -- such as digital communications and social media -- are already embedded with certain cultural assumptions. At the same time, there are always unexpected outcomes and unforeseen ways in which the incorporation of new media and technology shape our relationships with others, our environments, and ourselves.

Facebook Memories

This relationship between cultural actors -- including the new digital "memory" systems in our lives -- is what Molly Sauter (PhD student in Communications Studies) addresses in Instant Recall (27 June 2017, Real Life). In this short analytical piece, Sauter addresses three types of memory system and how they have shaped our memories, and the act of remembering: predictive text, "data doppelgangers constructed for ad targeting," and more particularly, reminiscence databases (e.g. Facebook Memories).

Sauter explores how digital evocations of memory differ from physical ones, such as "yearbooks, photographs, cars, houses, trees, gravestones."

These physical evocations age, and their value and veracity as objects of testimony ages with them and us. They date, they fade, they display their distance from the events they are connected to and their distance from us. Digital memory objects, on the other hand, although they might abruptly obsolesce, do not age in the same way. They remain flatly, shinily omni-accessible, represented to us cleanly both in the everlasting ret-conned context of their creation and consumption. 

Contrast this algorithmic "remembering" with how another contributor to Real Life describes the nostalgic recreation of community online through her mother's experience using Facebook in "Post, Memory" (7 July 2016, Real Life). Kelli Korducki's mother had grown up in a small Salvadoran village, once decimated by civil war, and now rebuilt online as a closed Facebook group called “Memorias de ______,” boasting "a membership in the low hundreds, which is impressive given the village’s reasonably small size." 

In this digital community space, "long-lost neighbors and relatives resumed contact after decades of quiet separation, strewn from Virginia to Montreal to Los Angeles and points above, below, and in between." On Facebook, members and diaspora descendants of this scattered community came together, sharing and creating artifacts of the long-gone community, juxtaposed with images and details of the living village today.

What do these different insights onto the intersections of memory or the act of remembering with social media tell us about everyday life? How might these examples be useful in discussing social relationships, memory, cultural artifacts, or even imagined communities?


Quick links:

• Instant Recall (27 June 2017, Real Life)
• Post, Memory (7 July 2016, Real Life)
• You might also want to check out some of the other pieces in Real Life magazine, which all address aspects of living with technology -- including a number of articles that incorporate an anthropological perspective.
• Media, language, and social relationships (20 April 2017, anthro everwhere!)
• Anthropologizing Software and Design (12 January 2017, anthro everwhere!)

The Refugee in Anthropological Perspective

Over the past decade, we have witnessed new and ongoing crises around the world that have forced many people to uproot their lives in order to seek refuge elsewhere. On the news we see aerial shots of battered and dilapidated boats overflowing with passengers, or throngs of people on foot carrying their meager belongings, dusty and tired from the long trek. The visual rhetoric we see in these spaces deeply shapes how we understand refugees, and 'their' lives in 'our' national spaces. Through their movement, refugees raise many powerful questions of interest to anthropologists, but also for policy makers, governments, local communities, and for those who endure forced migration themselves.

We've collected here a few interesting resources for discussing anthropological approaches to refugees, especially in light of the more recent and very visible migration of asylum seekers around and across the Mediterranean into Europe.

First, Mayanthi Fernando and Cristiana Giordano's curated "Hot Spot" in Cultural Anthropology on "Refugees and the Crisis of Europe" collects a number of anthropological perspectives on this phenomenon. As they note in the collection's abstract, the "unprecedented" movement of refugees from Middle Eastern and African countries to Europe since 2015 has "turned immigration, asylum, border control, and state sovereignty into interconnected problems, making migration not only a political event but also a media spectacle." The diversity of issues raised in these short articles -- a mapping of "the histories, geopolitics, ethical imaginaries, forms of sovereignty, and patterns of circulation that state categories of crisis and emergency render visible and/or invisible, in Europe and elsewhere" -- recommend them as course texts in discussing a wide range of anthropological questions centred on this highly visible public issue.

In thinking about what an anthropological perspective can bring to understanding this "crisis," I would highly recommend the interview that appeared in Peeps online forum between anthropologists Monica Heller and Sarah Green on "Shifting the global conversation on refugees" (2016).

For other interesting, but non-anthropological sources, instructors might be interested in the New York Times' feature from earlier this year on the the integration of Syrian refugees in Weimar, Germany. While the journalists who wrote this piece spent months in Weimar, this long-form journalism might be interesting to use in also raising the question of how journalistic and anthropological approaches differ.

Lastly, the Refugee Atlas (http://refugeeatlas.com/) is a visual atlas, whose creators suggest could "help to construct the anthropology in motion, referring to crucial aspects of human condition without any recourse to national, ethnic or cultural essentialism."

The Refugee Atlas project is part of the larger "the European History Atlas Under Construction - the transgenerational project of Strefa WolnoSłowa Foundation organized in collaboration with artistic and research organizations from Warsaw, Paris, Bologna and Antwerp." While this is rooted in a fine arts approach to understanding migration, refugees and multiculturalism, the atlas' juxtaposition of diverse and thematic historical and contemporary images and maps may make it an interesting visual for anthropological discussions. The project organizers worked with youth and seniors of both European and migrant backgrounds to explore themes around memory and history in connection to migration. According to the atlas' creators:

The phenomenon of mass migration often cuts across traditional cultural formations, reveals hidden tensions or unmasks shameful continuities. It catches culture in its movement and shows its perpetual fluctuations, irrevocable unrest. This is why making a visual atlas on the experience of migration requires stepping out of both the journalistic news culture, which changes the “refugee crisis” into another viral celebration of the ignorance, and the injunction to always associate the suffering of the oppressed with documentary sensibility.

What kinds of narratives do these images generate, and how might they reflect or differ what we typically see in the news, or in a quick "Google Image" search?

If you have other resources that would be a good addition to this short list, please let us know via email (anthrolens@gmail.com) or tweet us @anthrolens.

Quick links:

• Refugees and the Crisis of Europe, Cultural Anthropology Hot Spot
• Shifting the global conversation on refugees, Peeps Forum (2016)
• Welcome to Weimar, New York Times (28 April 2017)
• Refugee Atlas

The Packaging of Anthropological Knowledge and Its Merits According to Market Research Experts

In a Harvard Business Review article To Get More Out of Social Media, Think Like an Anthropologist authors Susan Fournier, John Quelch, and Bob Rietveld (August 16, 2016) advocate that marketing managers must begin 'social listening'

There is something marketing managers seem to forget about the internet: it was made for people, not for companies and brands. As such, it offers managers a source of insight they never had — social listening. The authors go on to argue that social listening competency will be critical to competitive advantage in the digital age*.

In continuation of our posts about social media these past two weeks, it is interesting to explore the growing business of anthropological techniques in market research. As discussed in a past post from Anthro Everywhere! anthropologists are playing a bigger role in this applied market which is a growing alternative career for anthropology graduates (see for example, #AltAc Anthropology Careers - The draw of experiential design firms).

Yet, how do non-anthropologists describe the anthropological approach and its merits?

The authors of To Get More Out of Social Media, Think Like an Anthropologist article argue that

Social media data is inherently qualitative and while it can and should be quantified for manageability, at some stage in the analysis it must be treated and represented as qualitative. In order to “appreciate the qualitative” and extract meaning from it, managers have to think like anthropologists and jettison many of the scientific principles that underlie traditional hard science research.

In this article, the authors ask those interested in analyzing public posts across various social media platforms as market research in order to critically reflect on 'issues' related to social media research (but qualitative research in general). These issues include:

1. Adequate sample size 
2. Finding so-called representative samples 

In response, Fournier, Quelch, and Rietveld argue that: "social listening in its purest form does not presuppose anything and this unsolicited quality creates an opportunity to answer questions that managers do not even know they should ask." They go on to advocate that "managers (need to) drill into the data to ask questions, not confirm or reject hypotheses." And by "moving beyond the science of data management to the art of interpretation," managers looking for consumer insights need to "embrace the context offered in qualitative commentaries."

The Packaging of Anthropological Knowledge is something blogger Jennifer Long is increasingly interested in. Questions for further study include: 

1. Who has the 'right' to speak about (with authority?) on the methods and practices of anthropologists? 
2. How can anthropologists 'package' our knowledge in consumable and accessible ways to have the most impact? 
3. What language or terminology will reach which audiences? Why?  

Your comments, as always, are welcomed on twitter @anthrolens or @JennLong3

*Note, the authors of this article use somewhat problematic language as 'eavesdropping' which may spur an ethical conversation among anthropologists but the focus of this post is about the nature in which the work of anthropologists is described by non-anthropologists (who may or may not have anthropological training).

Quick Links:

• Anthro Everywhere! #AltAc Anthropology Careers - The draw of experiential design firms (June 5, 2017)
• Susan Fournier, John Quelch, and Bob Rietveld To Get More Out of Social Media, Think Like an Anthropologist (August 16, 2016)

Why We Post: Anthropologists take on Social Media

In response to our posts last week about the presence and role of anthropologists and other academics on social media, I stumbled across the Why We Post, Social Media Through the Eyes of the World website.

From Why We Post website, you can delve deeper into their 15 Discoveries about social media. You can also download their free e-book from UCL Press. These resources are evidence-based, accessible, and use a global perspective to understand social media from various perspectives.

From their publication, How The World Changed Social Media, authors Daniel Miller, Elisabetta Costa, Nell Haynes, Tom McDonald, Razvan Nicolescu, Jolynna Sinanan, Juliano Spyer and Shriram Venkatraman, define social media as follows (2016, x):

Social media should not be seen primarily as the platforms upon which people post, but rather as the contents that are posted on these platforms. These contents vary considerably from region to region, which is why a comparative study is necessary. The way in which we describe social media in one place should not be understood as a general description of social media: it is rather a regional case. Social media is today a place within which we socialise, not just a means of communication.

Their approach to social media is unique as they propose the following collaborating ideas:

• Propose a theory of scalable sociality
• Engage a theory of polymedia
• Reject the notion that online spaces are separate from 'real life', and
• Propose a 'theory of attainment' to describe the new capacities of human communication.

Check out this interesting resource (project started in 2016) in the light of anthro everywhere!'s discussion on social media last week or, as a resource to begin discussions of social media, communication, and global context in the classroom.

Quick Links:

• Anthro Everywhere! Academics and their Social Media Presence (22 June 2017)
• Anthro Everywhere! The Relationship between Social Justice & Anthropology (19 June 2017)
• Anthro Everywhere! Students as Public Intellectuals - Another Push toward Altmetrics? (22 September 2016)
• Why We Post, Social Media Through the Eyes of the World, 15 Discoveries (2016)
• How The World Changed Social Media (2016)

More on racist mascots

In my house, we are already two months into baseball season -- which also means the resurgence of critical blogs, news articles and discussions about racist mascots. We posted last year about Racist Mascots (11 April 2016), and this post adds to that earlier and ongoing discussion.

Native Mascots Perpetuate Racism Against Indigenous People

Last April as the Toronto Blue Jays battled through the American League Championship Series, Cleveland's team arrived in Toronto for Game 3 of the series amidst a legal challenge to ban the use of that team's racist mascot and name. Where many of the Cleveland fans interviewed by Canadian media feel that "the team's nickname and logo are not offensive and should not be changed," well-known Indigenous architect, activist, and officer of the Order of Canada Douglas Cardinal filed an injunction against the team's name and mascot as offensive and discriminatory. Douglas argued

that the logo reflects stereotypes and misunderstandings about indigenous cultures, lumping diverse groups of First Nations into one offensive, homogenous cartoon.
“It’s much deeper and more profound than a logo being offensive. It’s really an indicator of why that relationship (between First Nations peoples and society at large) is so flawed. Because there’s this lack of recognition of what the true conditions of native peoples have been over the last 500 years.”

The last-minute injunction was overturned by the Superior Court and Cleveland proceeded to wear their racism on their sleeves throughout the series.

The challenge to ban the broadcast of the name and mascot was successful, however, in raising this discussion again in mainstream media, and highlighting ways in which people in relative positions of power are already acknowledging the connections between this imagery and institutional racism against Indigenous peoples. For instance, much was made of how the long-time radio announcer for the Jays, Jerry Howarth, stopped calling Cleveland and Atlanta by their offensive team names since a 1992 letter from an Indigenous fan. This announcer has also made a concerted effort to stop using "terms such as tomahawk chop and powwow on the mound." Local teams with similarly offensive team names or mascots have also recently been called upon to change because of how these symbols perpetuate racism in the everyday.

Indigenous artists are also using these kinds of moments to speak back to and challenge these sports symbols of institutional racism. See for instance, Artists Respond to Cleveland Team’s Racist Logo (Canadian Art) or Culturally Appropriate Chicago Blackhawks Logo by First Nations Artist Goes Viral (Indian Country Today).

In the classroom, these team names and symbols provide fruitful examples for discussing how banal imagery comes to support the status quo of institutionalized racism, as well as more general questions of representation, cultural change and the invention of tradition.

Quick links:

• Racist Mascots (11 April 2016, anthro everywhere!)
• Canadian activist seeking injunction against use of ‘Cleveland Indians’ name (16 October 2016, Toronto Star)
• Cleveland Indians Can Use Logo and Name in Toronto, Canadian Judge Says (17 October 2016, New York Times)
• Blue Jays' radio voice Jerry Howarth sticks to 1992 vow to not say 'Indians' (11 October 2016)
• Native Mascots Perpetuate Racism Against Indigenous People (4 March 2016, HuffPost Canada)
• Cleveland Fans Say Team's Name 'Honours' Indigenous Culture (17 October 2016, HuffPost Canada)
• HuffPost Canada Will Not Be Using Racist Sports Team Names (13 October 2016, HuffPost Canada)
•  Artists Respond to Cleveland Team’s Racist Logo (18 October 2016, Canadian Art)
• Culturally Appropriate Chicago Blackhawks Logo by First Nations Artist Goes Viral (18 Vovember 2015, Indian Country Today)

Media, language, and social relationships

In teaching anthropology, I always find students to be exceptionally interested on the days that we talk about media. Many of my students consider social media to be an important part of their lives and social interactions, from how they connect to others to how they spend their leisure time. And, in many ways this engagement has actually changed the ways through which students interact with us, as well as the language and forms of address we see in email communications.

To many of us who really care about writing well (and try to teach this skill and sensibility), these shifts are occasionally taken as doomsday signals of the downfall of the English language, or even the future of society in general (when we're being melodamatic, anyway). Yet, to take an anthropological approach, it's interesting to think about how these different forms of media actually mediate social relationships... including between ourselves and our students.

I often like to show the first 12 minutes or so or Michael Wesch's lecture "An anthropological introduction to YouTube" to students when we first discuss media. Wesch really brings home this idea that media is more than just content, and that media mediate social relationships.

So, really, it shouldn't be surprising that engagements through new forms of media have lead to interesting (if annoying) cultural changes in language use and meaning. An interesting example of this is observable in this piece from Newsweek: "What it means when you end your emails with a period." Here, David Crystal opens by remarking how "Regular emailers will have encountered the new styles, and may use all of them. The omission of punctuation marks, avoidance of capitalization, and the use of nonstandard spelling is commonplace." Yet, this kind of language use is also part of our learned cultural context:

These styles are characteristic of informal e-communication. The more formal the interaction, the less they are likely to occur, and the more they will be construed as inappropriate. So it's important for youngsters experimenting with internet styles to realize that breaking the conventions of the standard language is dangerous in certain settings.

Another interesting example of shifting meanings -- this time within and across social media platforms -- comes from this The Sociological Imagination piece, "“Liking” it on Facebook." Javier de Rivera explores the sensibility and standardization of feeling connected to the "like" function on platforms like FaceBook and Instagram. Consider the following statement about the shifting and standardizing meanings associated with functions such as the "like" or "fav" across these different platforms:

The evolution of Twitter seems to be going in the same direction, by experimenting with the Favs and changing them to Likes, establishing the trend – that started several years ago – for using this feature to show appreciation rather than for archival purposes. Here, overlapping is not possible, by choosing Hearts as a mean of social interaction we are deploying its value as an archival resource: our list of bookmarks would be flooded with the less memorable tweets we chose to mark as an expression of appreciation.

How might you bring these examples into your classroom discussions of cultural change, community, meaning, and language?

Quick links and further reading:

• Michael Wesch's (2008) An anthropological introduction to YouTube [55.30 minutes]
• What it means when you end your emails with a period (4 February 2017, Newsweek)
• “Liking” it on Facebook (21 December 2015, The Sociological Imagination)
• More posts from anthro everywhere! on language and cultural change:
• The mutability of language (LOL!) (9 March 2016)
• How does language shape our worldview? (17 October 2016)
• A historical view of a long heated debate: what could be more menacing than the singular "they"? (8 September 2016)
• Add it to the dictionary! Changing language, changing culture (12 December 2016) 
• What's in a Word? The Importance of Recognizing the Etymology of Words (27 March 2017)

Science, objectivity, race, gender

Have you heard of Space + Anthropology? This group blog through Medium.com brings together commentaries on the intersections between tech, culture, space, sci-fi, art, and anthropology. We already blogged in a past post of reading lists and syllabi about Dr. Chanda Prescod-Weinstein's fantastic Decolonising Science Reading List.

Other eye-catching pieces from Space + Anthropology include "Native Sci-fi Films and Trailers"
by William Lempert and Michael Oman-Reagan's "Anthropology in “Star Trek: The Next Generation”." But we want to highlight another piece by Prescod-Weinstein: "The Self-Construction of Black Women Physicists" based on a talk she gave at Yale’s Critical Histories, Activist Futures: “Decolonizing Science by Reconstructing Observers.”

Where the work of science is to continuously excavate the boundaries of what we do not know, it becomes clear that the relationship between the questions we ask and the axioms of scientist-construction has epistemic meaning for what we may come to know about physics.
To be Black means to have your capacity to have an insightful epistemic standpoint constantly questioned. ... This epistemic alienation serves a status quo where communities at the margins are excluded from discourse about what science is and whom it serves.

How might this piece by Prescod-Weinstein be useful in raising the complexities of and intersections between science, objectivity, race, and gender with our students? How do hegemonic cultural assumptions shape how knowledge is created, validated, and disseminated?

Quick links and further reading:

• Space + Anthropology blog
• Prescod-Weinstein's "The Self-Construction of Black Women Physicists"
• Prescod-Weinstein's Decolonising Science Reading List
• anthro everywhere's
• Reading Lists for Decolonizing Anthropology & Beyond (15 December 2016)
• How gender changes our jobs (24 October 2016)

Google Translate from Photos

Did you know that Google Translate now allows you to translate text from photos using the mobile app? (We're living in the future!)

Recent studies have shown that the accuracy of translations using Google Translate has improved tremendously. Although this tool is certainly no substitution for learning a field language, or second (or third) langauge of scholarship, it does present new opportunities for in-the-field and in-text translations.

For instance, many classic scholarly texts will frequently quote non-English texts at length (without offering translations in text or footnotes). In one of the classic texts anthropologists turn to on nationalism, Imagined Communities, the polyglot Anderson does just this -- quoting passages of French and Indonesian at length without translation. Now you can simply snap a picture of the quote and translate it directly through your mobile app to help you work through these examples in making the scholars key arguments.

Anthropology Webinars

Since 2014 the AAA has been hosting regular webinars that are free for anyone to view. You can join in the conversation live, and importantly, catch the lecture/ discussion as an archived video afterward on their website.

Leveraging advances in social media and digital technology, these webinars offer a valuable opportunity to bring scholars together from diverse and distant locales to participate in discussions on breaking research, applied careers, and more.

For instance, you can check out the upcoming Townhall with Anthropologists Action Network for Immigrants and Refugees (15 March 2017) on "Protecting Immigrant and Undocumented Students." Or you might want to scroll through the archived webinars to watch anthropologists working on the frontlines to understand Zika, or catch Amy Santee's discussion about "Practicing Anthropology in User Experience, Design and Business."

Quick link:

• AAA Webinars Event page

Imaginative Ethnography Syllabi (CIE)

The Centre for Imaginative Ethnography has gathered links to a number of syllabi that "attend to some combination of performance, theatre, visual media, writing and ethnography."

This treasure trove includes inspiration from courses such as:

• GIRL STORIES: RACE, POLITICS, AND PEDAGOGY, Melissa Harris-Parry and Dani Parker
• ANTHROPOLOGY OF THE SENSES, Zulfikar Hirji and Natasha Myers, Department of Anthropology, York University
• and ETHNOGRAPHIC FILM: HISTORY AND THEORY OF ETHNOGRAPHIC REPRESENTATION ON FILM AND VIDEO, Deborah Matzner, Department of Anthropology, Wellesley College

You might also wish to have a look CIE's page on "Pedagogical Experiments" or our page on Reading Lists & Syllabi Resources.

Anthropologizing Software and Design

Charles Pearson is an anthropologist working in tech who has written a few great articles for Medium on his experiences.

In his recent piece, "Why Every Software Team Needs an Anthropologist" (2016, Medium), Pearson answers the question by weaving together the example of "everybody’s favorite start-up right now — Pied Piper" from HBO's Silicon Valley with his own experiences working in the tech industry. In the show, the start-up's amazing new technology flops at the end of Season 3, quite clearly because as Pearson notes, "the Pied Piper team didn’t step out of their echo chamber, and ultimately failed completely to understand the values and expectations of their potential userss. They didn’t design with them in mind. Consequently, the team’s enginneer’y values and assumptions, explicit in the platform, were completely irrelevant to everybody else." This is where having a researcher on the design team, like an anthropologist, can help. Because anthropologists know that "technology is cultural and all software is baked with certain values and premises."

Pearson argues that anthropologists' unique approach, with our "toolbox of cultural theory and ethnographic methods" can offer the tech industry the kinds of insights into design for users that is necessary for success.

If you want to read more about anthropologists working in the tech industry, check out Pearson's other pieces at Medium or our page on Applying an anthropological perspective outside of university.

Quick links & further reading:

• Pearson's Medium articles: "Why Every Software Team Needs an Anthropologist" (2016, Medium) + "Ethnography = Better Design" (2015), and "My Two Years as an Anthropologist on the Photoshop Team" (2015).
• anthro everywhere!'s Applying an anthropological perspective outside of university page
• Articulating the Anthropological Toolkit to Non-Anthropologists (15 September 2016)