Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts

15 February 2018

Happy Anthropology Day from AnthroEverywhere!

A very happy Anthropology Day from us here at AnthroEverywhere!

According to the American Anthropological Association, Anthropology Day is a day for anthropologists to celebrate their discipline and share it with the public around them. Anthropologists will be involved all across the globe sharing their work with their communities. Activities in museums and in workplaces nationwide will build enthusiasm and awareness among current and future anthropologists.

If it's your first time learning of this great day, we encourage you to visit AAA's resource and information page.

On this page you can find General Resources for various audiences including:

  • K-12 and Community Outreach Toolkit
  • Media Toolkit
  • Customizable Event Flyer (PDF)
  • Activity Ideas
  • Anthropology Day Poster 

And more...

Let us know your thoughts by tweeting us at #AnthroDay @anthrolens or email us about why and how you're celebrating Anthropology today!

12 February 2018

Women's Career Pathways in Academia: From Leaky Pipeline to Rube Goldberg Machine

In 2016, Aileen Fyfe, Ineke De Moortel and Sharon Ashbrook of St. Andrew's College in Scotland wrote Academic Women Now: experiences of mid-career academic women in Scotland.

In this and more recently in an opinion article for Times Higher Education magazine, author Fyfe addresses her and her colleague's recent efforts to understand women's careers in academia. They argue that the leaky pipeline - understood as a metaphor to describe the dwindling proportion of women in higher levels of seniority - is an incomplete analogy to understand these women's experiences.

Their population included women with children as well as child-free women; some are in long-term relationships, and some are not; some are maintaining long-distance relationships, and some have suffered the breakdown of their relationships; some are in their thirties and others are nearing retirement; some have had serious health problems; some have had careers outside academia; and a significant minority are currently working part time (in a surprising variety of ways).

The authors found that these women's [c]areers [did] not all flow along a single pipeline, or at the same pace. Women (and men) do not drift along, transported automatically from point A to point B by some force outside themselves: they work, they struggle, they get creative, and they improvise. And far from a single pipeline, there are clearly many different paths through academia.

As for the kinds of challenges that feature in their participants lives, the authors identified caring responsibilities, about impostor syndrome, about work-life balance and about promotion. We also noticed that “balancing” is not just a matter of “work” and “life”: our women refer to the challenges of dealing with the competing aspects of academic life, and with increasing responsibilities as the nature of the job changes over time and with seniority. 

In light of Fyfe's findings, perhaps the Rube Goldberg Machine is a better analogy to understand women's experiences within academia than those pipelines of the past.

04 January 2018

Highly Accurate Pictures of Anthropologists

Here's something fun for back to class: the relatively new tumblr Highly Accurate Pictures of Anthropologists!

Alex Golub posted about his new project on anthro{dendum} back in November, but it is totally worth a re-post here. Golub notes the impetus for this new tumblr as "driven by [his] long-term interest in curating open access material. The Internet is awash in high-quality material. But it’s also awash in… well, let’s just say that sometimes the signal to noise ration on the Internet is not where I’d want it to be. Nowhere is this more true than when it comes to pictures of anthropologists."

Not only a fun/ useful collection to review, but the tumblr account also has lots of great links to the online sources for these photos (#FurtherReading). Golub is also taking requests if there's an anthropologist out there whose highly accurate and well-sourced picture you need.

Happy 2018!

18 December 2017

A look back at anthropology everywhere in 2017!

As 2017 comes rapidly to a close, here's our annual round-up of some of our favourite posts and content published this year.

Thanks to everyone who has read our over 90 new posts, and checked out our growing list of dedicated pages on things like Advice for Grad Students, our expanding list of links to how people are Applying an anthropological perspective outside of university, and our newly renamed Special Series: Ethnography & ... which now features reflections and insights from blogger Jennifer Long's new pedagogical research in post-secondary education.

Looking back, here are 10 of our own favourite posts from 2017 loosely organized around some key themes...

On ethnography and fieldwork:
Engaging anthropology through social media:
And to round it out, some of our favourite topical posts from 2017:

Thanks for reading this year! We'll be back in 2018 with more resources, more research, and more anthropology everywhere!

What were your favourite posts from 2017? Tweet us @anthrolens
Got ideas for posts you'd like to see (or see more of) in 2018? Send us an email anthrolens@gmail.com

07 December 2017

Race Reconciled - Review by Jason Antrosio

Bloggers Rhiannon Mosher and Jennifer Long wanted to point readers to an important blog post on Living Anthropologically called “Race is not an accurate or productive way to describe human biological variation” by Jason Antrosio.

In this article, Antrosio discusses a special issue of the American Journal of Physical Anthropology and, deep in the post, the (mis) use of research in popular media and academic research articles. Antrosio writes:

As I searched relevant articles, I was shocked and disgusted to discover the materials from forensic anthropologists were not only suffering popular misinterpretation, but were also being misused in peer-reviewed academic journals. One of the only 2010 articles citing the forensic anthropology pieces from Race Reconciled is a diatribe by philosopher Neven Sesardic titled Race: A social destruction of a biological concept. Sesardic claims fuzzy-headed social scientists and philosophers have misunderstood the proper biological underpinnings of the race concept. Sesardic then uses the forensic anthropology articles to make his case. Sesardic calls Sauer a “bewildered and exasperated scientist” (2010:156) and goes on to approvingly quote Sauer’s 1992 article as supporting the idea of racial assignment. He similarly cherry-picks quotes from the 2009 articles to portray forensic anthropology as confirming traditional biological races.

What better way to end off the semester than to have students read this post and discuss how scientific research is interpreted in the media. Happy end of semester everyone!

Antrosio has updated both posts recently and they're definitely worth a read.

Quick Links



14 September 2017

Solutionism - The Role of Technology in Solving SocioTechnical Problems

It all began, over a year ago (June 2016), with what author Ethan Zuckerman described as hate-linking. Through this practice, Zuckerman stumbled upon and read an article by Shane Snow who is the co-founder of a content-marketing platform. Briefly, in his article, Snow advocates for change in US prison systems - to lessen the financial burden and remove instances of violence - by locking everyone in a room...indefinitely and by feeding them the Silicon Valley version of Ensure. The role of technology - a crucial point to Zuckerman's response - in this prison life would be to give all those incarcerated access to VR (virtual reality) equipment and video games to socialize and learn. Snow's thought is that with less contact, there will be less violence and deaths.

In his lengthy response, The Perils of Using Technology to Solve Other People's Problems for the Atlantic, Zuckerman systematically pokes holes in Snow's proposed solutions to the US prison system (as a design developed out of context and without input from those living and working in such a system) and questions the role of technology as the prolific savior in sociotechnical issues.

As an engineering instructor at MIT, Zuckerman is interested in finding ways to: disrupt better, challenge knowledgeably, and engaging (or codesigning) new and better technology alongside the intended or target audience. Zuckerman drives home what he sees as an issue in (most) engineering design processes where many of the technologies we benefit from, weren’t designed for their ultimate beneficiaries, but were simply designed well and adopted widely.

Zuckerman draws attention to Evgeny Morozov's critique of “solutionism” which Morozov describes as the act of focusing on problems that (only) have “nice and clean technological solution at our disposal.” The problem with the solutionist critique, Zuckerman argues, is that it tends to remove technological innovation from the problem-solver’s toolkit. He advocates that robust solutions to social problems must incorporate technology as one of many levers toward social change.

Zuckerman mentions the work of Genevieve Bell at intel to briefly mention the role of ethnography and ethnographers in collecting important user information in the design process. He writes:
Understanding the wants and needs of users is important when you’re designing technologies for people much like yourself, but it’s utterly critical when designing for people with different backgrounds, experiences, wants, and needs.

Although an older article, Zuckerman's response to Snow's design situates anthropological and ethnographic analysis into the heart of the design process, where the heart does not represent the centre of a process, but the life blood of design and innovation. It's here that the expert - that is the user or client or target audience - and their knowledge is paramount.

Quick Links: 
  • Perils of Using Technology to Solve Other People's Problems: What will it take to design socio-technical systems that actually work? Ethan Zuckerman in the Atlantic (June 23, 2016)
  • How Soylent and Oculus Could Fix The Prison System (A Thought Experiment) - note, this has been revised due to feedback from the wider community - Shane Snow (Sept 23, 2015) 

  • For more links about technology on AnthroEverywhere!
  • Isuma TV - Indigenous Media collective (Sept 4 2017)
  • Anthropology Podcasting (Aug 24 2017)
  • Remembering & Memories: there's an app for that... (Jul 17 2017)

  • 07 September 2017

    Fake News: Questions and Resources for Back to Class and All Year Round

    Ah, fake news.  As a phenomenon, its truthiness is both fascinating (from an epistemological perspective, at least) and highly troubling (from the perspective of anyone who cares about information literacy, quality research, social justice, ...). Many anthropologists and others have spent a lot of time not only countering fake news messages -- the recently infamous Google Memo is a good example -- but trying to understand how and why fake news works. For instance, take Scientific American's Anthropology in Practice articles on "Understanding The Social Capital of Fake News" (28 November 2016) and "Three Historical Examples of "Fake News"" (1 December 2016).

    Discerning valid arguments based on evidence from what might be called "fake news" has always been an important part of a university education. Yet, the challenges we face in how we teach this kind of critical thinking seem to be becoming ever more difficult in the current climate and through the proliferation of messages in our contemporary media.


    Luckily, hardworking librarians exist to help uphold information literacy teaching and learning, like those at the Toronto Public Library. Toronto librarians have put together an accessible page on How to Spot Fake News that poses important questions to consider (and why to consider them) when assessing the validity of a message, article, post, or news site, as well as links to additional resources. While some of these additional resources are available only to TPL patrons, many more are accessible to anyone, such as this list of Research Guides:
    Now that you are armed with these great resources and questions, happy back to class!

    Quick Links and further reading:
    Updated 14 January 2018

    04 September 2017

    Isuma TV - Indigenous Media collective

    We recently came across Isuma TV, "a collaborative multimedia platform for indigenous filmmakers and media organizations. Each user can design their own space, or channel, to reflect their own identity, mandate and audience."

    The result of this non-profit collaboration is an amazing collection of "over 6000 videos, and thousands of other images and audio files, in more than 80 different languages, on 800+ user-controlled channels, representing cultures and media organizations from Canada, U.S.A., Greenland, Norway, Sweden, Russia, Australia, New Zealand and all over Latin America."

    Where some viewers might be attracted to content in channels like Inuit knowledge and climate change, others might be interested in how Indigenous communities are using the platform to help teach and share knowledge about Indigenous cultures and languages.

    Check it out, and let us know how Isuma TV might be useful in your classroom via twitter @anthrolens or email anthrolens@gmail.com.


    28 August 2017

    What do Cultural Anthropologists do? "Decode" Human Behaviour

    According to a recent article (August 3, 2017) in the Financial Post, Martin Birt discusses the work of Johanna Faigelman, CEO and founding partner of Human Branding.

    In answer to a few questions including how deep is your understanding of the needs and behaviours of your customers or employees? Faigelman responds that traditional market analysis is too superficial. It relies on 'consumers as experts' and simply reports on what 'consumers know they know.' This is a risky approach given the scope and potential exposure of many business investments.

    In speaking of how to launch a new product successfully or 'innovate', Faigelman identifies three importance aspects, that is, understanding (1) human-centric insights, (2) business needs and realities, and (3) socio-cultural factors. To accomplish this, a business — with appropriate support — should do a deep dive into societal trends, gain an understanding of unmet human needs, and the dynamics of the business category. Layered onto this complexity are cultural and generational differences.

    Birt goes on to write that [e]very business is under pressure to grow and to anticipate market and competing trends. Even before a new product is developed, for example, anthropological research and insight can help a business decode socio-cultural factors that set the context for what people are saying … and what they are not saying. This can help a business think in a way that is future forward. They’ll be able to identify latent (and therefore unmet) needs, define and harness unarticulated emotions and predict real life behaviour.

    It's important to acknowledge how the write-up by a non-anthropologist (although this is not confirmed), the editing process, or the need to grab views might influence how the practice of anthropology is worded. However, describing anthropological methods as a means to define and harness unarticulated emotions and predict real life behaviour  would likely be seen as problematic. Earlier in the piece, Birt describes Faigelman's methods as involving “naturalistic unobtrusive observation” (being the fly on the wall), in-depth respondent-driven interviewing, and participation. 

    This flies in the face of postmodern critiques of the method, that is:
    1. What role does the ethnographer play as an 'expert' in describing the culture (behaviours? thoughts and perceptions?) of others?
    2. Where does the role of the ethnographer (as a research tool) come into play in - in this case - market research?
    Here on Anthro Everywhere!, we've written about the packaging of anthropological knowledge (see quick links) and asked a number of questions including: What language or terminology will reach which audiences? Why?

    We also made a note in our first post about packing anthropological knowledge...a caveat

    *Note, the authors of this article use somewhat problematic language as 'eavesdropping' which may spur an ethical conversation among anthropologists but the focus of this post is about the nature in which the work of anthropologists is described by non-anthropologists (who may or may not have anthropological training).

    Are anthropologists everywhere okay with having their method described as:
    1. Eavesdropping
    2. Unobtrusive observer (from fly-on-the-wall)
    3. The ability to predict behaviour
    Let us know what you think on twitter @anthrolens

    Quick Links:

    24 August 2017

    Anthropology Podcasting

    Heard any great podcasts lately? What about anthropology podcasts?

    We've posted about anthropology and podcasting before on anthro everywhere! as a way of communicating ethnography in a different format, as Dr. Lindsay Bell has done with her students. Podcasting can be an opportunity to engage a wider or different audience than text-based communications. The medium and our possible audiences might also challenge us to think through and present theoretical ideas and ethnographic details as a public anthropologist speaking to a perhaps non-specialist audience.

    So, what about the podcasts that are already out there? You might be surprised that so many anthropological associations and initiatives have jumped into podcasting to share our insights. From audio versions of academic lectures to more intimate conversations about ideas, here's a by no means definitive list for your listening pleasure:

    • As you might have suspected, the RAI Lectures podcasts are audio files of keynote lectures given mostly by anthropological rock-stars on a variety of topics.
    • This Anthro Life might be the best known anthropology podcast. Episodes run about 20-30 minutes, and are put together by a team of grad students on issues "inspired by Anthropologist Ruth Benedict’s claim that anthropology’s job is to make the world safe for human differences."
    • AnthroPod: The SCA Podcast is hosted by Cultural Anthropology  in line with their open-access format and mission. Many episodes deliver interviews with anthropologists on their work, while others explore particular issues more broadly. Episodes vary from about 30-60 minutes in length.
    • A Story of Us comes from Ohio State's Anthropology graduate students, with series themes from researchers in the department, such as childhood, death, and migration.
    • Anthropological Airwaves is American Anthropologist's new podcast series, and aims to mirror the journal's "four-field, multimodal research, the podcast hosts conversations about anthropological projects—from fieldwork and publishing to the discipline’s role in public debates."
    • Oxford Podcasts from the School of Anthropology and Museum Ethnography. With over 200 episodes since 2010, this podcast showcases lecture and seminar discussions from the department.
    • Thinking Allowed is BBC4's ethnography podcast, which bills itself as "New research on how society works." While the presenter, Laurie Taylor, is a sociologist by training, the focus really is on the value and power of an ethnographic perspective.
    • The Sociological Imagination podcasts from a sociological and interdisciplinary perspective, and is worth including in this list. It's also a great site to mine for further listening, through posts like "The LSE’s remarkable archive of public talks."
    • You can also check out AAA's Podcast Library and its impressive list of archived podcasts, which include episodes covering the four-fields of anthropology.
    Inspired to make your own podcasts? Check out this informative piece on the podcasting medium, "Talking Anthropology: Podcasting for the Public," (and Part 2) from Teaching Culture for ideas about how to craft your own and/or bring podcasting into the classroom.

    Know about other great anthropology podcasts that should be on this list? Tweet us @anthrolens or email anthrolens@gmail.com. Here are few more from readers like you:
    • Updated - 25 August 2017: From the Relevanth blog, Anthropologist on the Street interviews anthropologists and others about "today’s controversies, debates, and trending issues to examine the hidden cultural forces at play."
    • Updated - 27 August 2017: The Sausage of Science Podcast with Cara & Chris is a new podcast series from the Human Biology Association. This podcast "combines interviews and lectures with and by new researchers and research in science writ large and that applies to those interested in the field of human biology."
    • Updated - 27 August 2017: You might also want to check out The Leakey Foundation's Origin Stories, podcasting "about what it means to be human and the science behind what we know about ourselves and our origins."
    • Updated - 10 November 2017: Thanks to René Herrera for alerting us to AnthroAlert - live on Fridays or catch up on past episodes with this public anthropology project (@AnthroAlert).
    • Updated - 14 January 2018: Have you heard The Familiar Strange podcast yet? Besides having a great name, this project in public anthropology is supported by the "Australian Anthropological Society, and the Australian National University’s Schools of Culture, History and Language, Archeology and Anthropology, and the Centre for Public Awareness of Science." They've got a blog too!

    27 July 2017

    Anthropology Blogs for the Affluent Tech-Thusiast?

    Scientific American identifies its 9 million strong readership as educated and affluent adults. The magazine is #1 when reaching “tech-thusiasts" who they define as individuals who own and use new technology and who are apt to buying the latest devices. Why is this important?

    This digital magazine has had a long running a series (since 2011) called Anthropology in Practice: Exploring the human condition. The main contributor is Krystal D'Costa who is an anthropologist living in New York City. Much like us here at anthroeverywhere!, D'Costa's posts explore everyday life from the anthropological perspective.

    The following list demonstrates the range of topics:
    These interesting reads would be useful discussion starters for a second year anthropology classrooms or as a quick link share for friends, parents or managers who are trying to answer: well, what can anthropology do?

    Quick Links: 

    17 July 2017

    Remembering & Memories: there's an app for that...

    As we've posted about before, the adoption of new media and technology in our lives has an impact on our social lives in many interesting ways. In many ways, new technological platforms -- such as digital communications and social media -- are already embedded with certain cultural assumptions. At the same time, there are always unexpected outcomes and unforeseen ways in which the incorporation of new media and technology shape our relationships with others, our environments, and ourselves.

    Facebook Memories
    This relationship between cultural actors -- including the new digital "memory" systems in our lives -- is what Molly Sauter (PhD student in Communications Studies) addresses in Instant Recall (27 June 2017, Real Life). In this short analytical piece, Sauter addresses three types of memory system and how they have shaped our memories, and the act of remembering: predictive text, "data doppelgangers constructed for ad targeting," and more particularly, reminiscence databases (e.g. Facebook Memories).

    Sauter explores how digital evocations of memory differ from physical ones, such as "yearbooks, photographs, cars, houses, trees, gravestones."
    These physical evocations age, and their value and veracity as objects of testimony ages with them and us. They date, they fade, they display their distance from the events they are connected to and their distance from us. Digital memory objects, on the other hand, although they might abruptly obsolesce, do not age in the same way. They remain flatly, shinily omni-accessible, represented to us cleanly both in the everlasting ret-conned context of their creation and consumption. 
    Contrast this algorithmic "remembering" with how another contributor to Real Life describes the nostalgic recreation of community online through her mother's experience using Facebook in "Post, Memory" (7 July 2016, Real Life). Kelli Korducki's mother had grown up in a small Salvadoran village, once decimated by civil war, and now rebuilt online as a closed Facebook group called “Memorias de ______,” boasting "a membership in the low hundreds, which is impressive given the village’s reasonably small size." 

    In this digital community space, "long-lost neighbors and relatives resumed contact after decades of quiet separation, strewn from Virginia to Montreal to Los Angeles and points above, below, and in between." On Facebook, members and diaspora descendants of this scattered community came together, sharing and creating artifacts of the long-gone community, juxtaposed with images and details of the living village today.

    What do these different insights onto the intersections of memory or the act of remembering with social media tell us about everyday life? How might these examples be useful in discussing social relationships, memory, cultural artifacts, or even imagined communities?


    Quick links:


    06 July 2017

    An Anthropologist In Situ Part II: A Business Accreditation Conference

    I (Jenn) have recently been reflecting on the ways in which we can bring anthropological knowledge into non-traditional anthropological places - particularly, during conference season. First, I spoke about anthropological ethical standards in engineering classrooms and more recently, when I showcased lessons on intercultural competency during group work at an engineering conference. Just this past week, I attended a conference about accrediting our business program (within the Engineering faculty) and was struck by one unique practice of identifying other conference participants.

    When one arrives at this conference, we're given your standard name badge. Like other conferences, the name of the individual (without title) is given and, in smaller font, their university's name. At anthropological conferences like the AAA or CASCA, conference-goers have seen their first name printed in bigger font than any other information in recent years, perhaps to create a more equitable approach rather than singling out or emphasizing those individuals who have risen to anthropological fame (henceforth called the anthro-glitterati ™ anthro everywhere!). This practice of identification and labeling fits into symbolic anthropology where anthropologists study "the way(s in which) people understand their surroundings, as well as the actions and utterances of the other members of their society" (Hudson et al. 2009).

    Hudson et al. (2009) describe Victor Turner's perspective of symbolic anthropology where symbols help dictate and allow others to discern and interact with one another. "Turner felt that these "operators," by their arrangement and context, produce "social transformations" which tie the people in a society to the society's norms, resolve conflict, and aid in changing the status of the actors" (Ortner 1983:131).

    Jenn's conference name
    tag & basic ribbons
    It was in this light that I understood the use of ribbons or badges at my most recent conference. As will be further described below, these ribbons allow conference-goers to discern their connection and placement of other conference-goers not only through individuals' and university names but also through the practice of attaching ribbons.

    For example, I was told by a helpful and experienced conference-goer that I needed to identify my accreditation region (so that others would know which region I came from) as well as my own or my university's accreditation level (where they stood in their accreditation process, i.e. candidate, accredited, re-affirmation, etc.). You'll see from my badge I'm a first time conference-goer.

    Further, if you held a position within the organization, there was a badge for that too, including evaluator, chair elect, etc.

    The ribbon station (photo below) was clearly marked in one of the main halls of the conference and included many ribbons:

    Ribbon Table

    Ribbon choices
    In addition to the ribbons describing your rank and geographic category, there were 'silly' ribbons, for example, my ("I heart bacon" and "totes magotes") ribbons:

    Jenn's badge with the
    addition of 'silly' ribbons

    "Are you showing your ACBSP pride today? This attendee certainly is."
    From my four day experience of this conference, I noticed that this practice of collecting and displaying silly ribbons was a mechanism to identify and distinguishing oneself from others and was often used as a talking piece either face-to-face or online. Here are three screen shots from the conference's twitter feed:

    Tweet from Conference-Goer
    #ACBSP2017 Twitter feed:
    "Badges - High Impact Practice
    I'm hearing about everywhere."




    This last photo I took was of two participants who told me that ribbon collecting was tradition at the conference and the longer the chain, the better.

    Conference attendees display their ribbons
    Thus, as an anthropologist in situ, these identity making practices show a moment in time where individuals are able to identify and distinguish themselves among other conference goers and, I would argue, find new collectivity in the practice of ribbon gathering and displaying.

    Quick links and further reading:

    29 June 2017

    The Packaging of Anthropological Knowledge and Its Merits According to Market Research Experts

    In a Harvard Business Review article To Get More Out of Social Media, Think Like an Anthropologist authors Susan Fournier, John Quelch, and Bob Rietveld (August 16, 2016) advocate that marketing managers must begin 'social listening'
    There is something marketing managers seem to forget about the internet: it was made for people, not for companies and brands. As such, it offers managers a source of insight they never had — social listening. The authors go on to argue that social listening competency will be critical to competitive advantage in the digital age*.
    In continuation of our posts about social media these past two weeks, it is interesting to explore the growing business of anthropological techniques in market research. As discussed in a past post from Anthro Everywhere! anthropologists are playing a bigger role in this applied market which is a growing alternative career for anthropology graduates (see for example, #AltAc Anthropology Careers - The draw of experiential design firms).

    Yet, how do non-anthropologists describe the anthropological approach and its merits?

    The authors of To Get More Out of Social Media, Think Like an Anthropologist article argue that
    Social media data is inherently qualitative and while it can and should be quantified for manageability, at some stage in the analysis it must be treated and represented as qualitative. In order to “appreciate the qualitative” and extract meaning from it, managers have to think like anthropologists and jettison many of the scientific principles that underlie traditional hard science research.
    In this article, the authors ask those interested in analyzing public posts across various social media platforms as market research in order to critically reflect on 'issues' related to social media research (but qualitative research in general). These issues include:
    1. Adequate sample size 
    2. Finding so-called representative samples 
    In response, Fournier, Quelch, and Rietveld argue that: "social listening in its purest form does not presuppose anything and this unsolicited quality creates an opportunity to answer questions that managers do not even know they should ask." They go on to advocate that "managers (need to) drill into the data to ask questions, not confirm or reject hypotheses." And by "moving beyond the science of data management to the art of interpretation," managers looking for consumer insights need to "embrace the context offered in qualitative commentaries."

    The Packaging of Anthropological Knowledge is something blogger Jennifer Long is increasingly interested in. Questions for further study include: 
    1. Who has the 'right' to speak about (with authority?) on the methods and practices of anthropologists? 
    2. How can anthropologists 'package' our knowledge in consumable and accessible ways to have the most impact? 
    3. What language or terminology will reach which audiences? Why?  
    Your comments, as always, are welcomed on twitter @anthrolens or @JennLong3

    *Note, the authors of this article use somewhat problematic language as 'eavesdropping' which may spur an ethical conversation among anthropologists but the focus of this post is about the nature in which the work of anthropologists is described by non-anthropologists (who may or may not have anthropological training).

    Quick Links:

    26 June 2017

    Why We Post: Anthropologists take on Social Media

    In response to our posts last week about the presence and role of anthropologists and other academics on social media, I stumbled across the Why We Post, Social Media Through the Eyes of the World website.

    From Why We Post website, you can delve deeper into their 15 Discoveries about social media. You can also download their free e-book from UCL Press. These resources are evidence-based, accessible, and use a global perspective to understand social media from various perspectives.

    From their publication, How The World Changed Social Media, authors Daniel Miller, Elisabetta Costa, Nell Haynes, Tom McDonald, Razvan Nicolescu, Jolynna Sinanan, Juliano Spyer and Shriram Venkatraman, define social media as follows (2016, x):

    Social media should not be seen primarily as the platforms upon which people post, but rather as the contents that are posted on these platforms. These contents vary considerably from region to region, which is why a comparative study is necessary. The way in which we describe social media in one place should not be understood as a general description of social media: it is rather a regional case. Social media is today a place within which we socialise, not just a means of communication.

    Their approach to social media is unique as they propose the following collaborating ideas:
    • Propose a theory of scalable sociality
    • Engage a theory of polymedia
    • Reject the notion that online spaces are separate from 'real life', and
    • Propose a 'theory of attainment' to describe the new capacities of human communication.
    Check out this interesting resource (project started in 2016) in the light of anthro everywhere!'s discussion on social media last week or, as a resource to begin discussions of social media, communication, and global context in the classroom.

    Quick Links: