CfP - Speaking more broadly: Adapting anthropological concepts for a broader audience

Following up on our previous post, AAA in San Jose - Anthropological Concepts for Non-Anthropologists, Jennifer and I would like to take this opportunity to circulate a call for papers for our proposed AAA panel. We hope that this panel will be a launching pad for the new kind of anthropological handbook we have been imagining over the past year or so.

So, without further ado, here's our call! If you are interested in participating in this panel/ project, please get in touch with us by April 12th.

Call for Papers  |  Speaking more broadly: 

Adapting anthropological concepts for a broader audience

 

Panel for AAA 2018 Annual Meeting in San Jose, CA:

“Change in the Anthropological Imagination”

For questions or to submit an abstract for consideration, please email Jennifer Long (longjen@mcmaster.ca) and Rhiannon Mosher (rhmosher@yorku.ca) by April 12th.

In this panel, we seek to identify, contextualize and ‘translate’ anthropological concepts and constructs for a broader audience. This year's conference organizers ask anthropologists to write about holism, social change, resistance, resilience, and adaptation in the contemporary moment, and to recognize the importance of discussions about species, societies, reorganization, transformation and stasis. We invite anthropologists to take this challenge literally.

                                                                    

This CfP seeks authors who wish to break down the organizers' questions into their sum of parts in an effort to consider: how other disciplines, our applied experiences, and interdisciplinary partnerships inform our discussions. We want to know how we can tap anthropological experiences and perspectives to engage and educate a wider public? We seek to understand specifically how an anthropological vocabulary shapes and frames the field and our practices with our partners, interlocutors, and colleagues. Further, we want to better understand the ways in which anthropological understandings are understood, changed, and integrated into new contexts.

This proposed panel is a response to calls like Ryan Anderson's (2013) post (on the blog now known as Anthro{dendum}) to break the closed loop in which anthropologists often work. Anderson argues that anthropologists often end up speaking (just/ only) to one another about our work – all the while, this cacophony of anthropological insight remains locked behind closed doors. In our current sociopolitical context, and with more and more of our graduates working outside of the academy in interdisciplinary contexts, learning how to "get involved, to collaborate, to find ways to communicate and bring the ideas of anthropology to wider issues and conversations" (2013) should be the discipline's priority.

While the irony of calling for papers at the Annual Meeting on the topic of breaking open the closed loop of anthropological discussions is not lost on the panel organizers, we seek to create a resource which situates various anthropological concepts historically within our discipline, and then contextualizes these concepts in their new, renewed, and revised contexts. Importantly, each concept or term should be explained through a case study, an experience from the field, with researchers from different disciplines or through original research. It should be noted that this call is open to anthropologists in all four fields. The goal of this panel is to jump-start the draft for a text where various concepts are discussed using to be used by students, practicing and interdisciplinary colleagues.

Therefore, panel organizers seek papers that define, describe, and compare anthropological concepts used in practice, past experience, in industry (e.g. ethnography in user design or market research) or other disciplines (e.g. other social sciences, hard sciences or technology, engineering or math). Panelists should define the term in plain language, provide a brief history of its origin and use, then elucidate on the term using a case study from fieldwork, in conversation with non-anthropologists, and the workplace.

For questions or to submit an abstract for consideration, please email

Jennifer Long (longjen@mcmaster.ca) and Rhiannon Mosher (rhmosher@yorku.ca)

by April 12th.

AAA in San Jose - Anthropological Concepts for Non-Anthropologists

As blogger Rhiannon and I slog through the end of the semester, we're striving to post at least 1 blog post per week. Despite our want to continue our biweekly posts, life/administration/teaching/striking is getting in our way.

Instead, the bloggers of Anthro Everywhere! are cooking up an idea for a panel at the next AAA conference in San Jose. The theme this year is Change in the Anthropological Imagination: Resistance, Resilience, and Adaptation

One potential idea that we were throwing back and forth is the idea of writing an edited book about Anthropology (its concepts and uses) for non-Anthropologists.

Here is the idea in its nascent form - posed by blogger Long to partner-in-crime Mosher:

What do you think about writing a text that defined, described, or compared and contrasted anthropological concepts terms used in industry (e.g. ethnography in user design or market research) or other disciplines to our own? These terms could come from other social sciences, hard sciences or technology, engineering or maths. 

It would be an applied anthropology text but one that could also be used in interdisciplinary courses or by industry partners who want to understand the root of the terminology they're using. It would include examples and activities as well, which could be workplace or community-based experiences. 

This text could also serve as a guide and translation piece as to the usefulness and the pliability of anthropology - coincidentally anthropology's greatest secret and which "people" are taking way to long to figure out. I also thought it would help recent anthropology graduates articulate their skillset and knowledge to employers. 

We could write a book proposal for the AAAs timing this year (I'm going, are you?) while checking interest at the same time. 

Therefore, in a potential AAA panel proposal, we'd ask authors to identify a term, and present its application in either a work or community-based concept. Additional notes on the application of this term and its use within anthropology would also be required. 

As organizer and chair, Mosher and Long could present answers to such lingering questions as:

How would such a text be similar or different to other texts already out there, for example, Caroline B. Brettell's Anthropological Conversations: Talking Culture across Disciplines (2015).

Would such a text be more like a handbook or a textbook? Would it be an accessible text for anthropology majors/ grad students/ instructors? Would it be aimed at those who believe that most anthro grads are not going to be academics and need some guidance on how to speak to prospective employers about the value of an anthropological perspective?

Would the text be more useful if instead of presenting the info from a disciplinary perspective, it instead took a more career-stream oriented approach? More like a So what are you going to do with that? but anthro-specific approach? Or both?

Dear AnthroEverywhere! readers, what do you think?

Is there need for such a book?

Would such a text help/behoove the anthropology community? Its research participants? Its stakeholders? Its practitioners or students?

If you'd like to be a part of this panel or this book, please email us at anthrolens (at) gmail.com or tweet to us @anthrolens

Ethnography & Case Study Research: Applying an ethnographic approach

Last week, I shared my recent experiences being hired as a research assistant at Ontario Centre for Workforce Innovation to conduct a case-study on a local example of innovation in workforce development. In this post, I want to continue that discussion, thinking a bit more about: what case study research is, how it intersects with ethnography, and why this matters for anthropologists.

What is Case Study Research? 

As anthropologists, we might be used to referencing case studies in our classroom. Isn't Malinowski's work among the Trobrianders an interesting case study of non-market exchange? How have Evans-Pritchard's study of the Azande or Gmelch's study of baseball magic become textbook cases for discussing systems of supposedly irrational belief? Or we might ask students to focus their examination of course issues on a specific case-study in a final essay...

This way of understanding a case-study echoes how Robert K. Yin understands the term and frames "Case Study Research" as a (qualitative and/or quantitative) methodological approach in his text Case Study Research: Design and Methods (5th edition).

Interestingly, Yin argues that a case-study approach is useful

in situations when (1) the main research questions are 'how' or 'why' questions;  (2) a researcher has little or no control over behavioral events; and (3) the focus of study is a contemporary (as opposed to entirely historical) phenomenon (Yin 2013, 3).

Case studies, writes Yin, have been popularly used by a wide range of disciplines, including anthropology. Whether conducted from the perspective of a psychologist, political scientist, social worker, nurse or community planner, Yin states that "the distinctive need for case study research arises out of the desire to understand complex social phenomena. In brief, a case study allows investigators to focus on a 'case' and retain a holistic and real-world perspective" (Yin 2013, 4).

How does Case Study research reference or intersect with Ethnography? 

So far, this understanding of when and why to apply a case study research approach seems remarkably similar to ethnographic research! And the parallels continue...

Yin frames the six sources of evidence used in case study research as documentation, archival records, interviews, direct observations, participant-observation, and physical artifacts (Yin 2013, 105-118). Hmmm....

In order to be a good case study researcher, Yin argues (2013, 73-79) that one must:

• Ask good questions - Essentially, Yin asks researchers to recognize the iterative nature of the research process and to constantly ask questions as the study develops during fieldwork, even as "substantive review" comes later. Yin even discusses grounded theory as an apt approach to case study research.
• Be a good "listener" - Yin advocates that we be active listeners and pay attention to all the social cues given during interactions with study participants. Importantly, Yin is advocating a certain amount of cultural relativism -- without using this term -- and openness to paying attention to what people do as well as what they say.
• Stay adaptive - "Few case studies will end exactly as planned. Inevitably, you will have to make minor if not major changes, ranging from the need to pursue an unexpected lead (potentially minor) to the need to identify a new 'case' for study (potentially major)" (Yin 2013, 74). If this doesn't sound like ethnographic research, I am not sure what does!
• Have a firm grasp on the issues being studied - Yin's argument here is to keep one's research question or purpose in mind throughout the research, and attend to how the data collected might shape or demand a shift in the direction of the research.
• Avoid biases - Yin urges researchers to be open to what the data shows, rather than trying to force the data to support a preconceived hypothesis. Again this echoes how anthropologists often pose exploratory how and why questions in our research.
• Conduct research ethically - Here, Yin even cites the AAA's Code of Ethics among other disciplinary and processional ethical codes.

In many ways, how anthropologists approach ethnographic research seem to mirror how Yin frames the case study approach. Yet, Yin frames ethnography as a single method that can be incorporated into case-study research.

A good place to start unpacking the placement of ethnography in his toolkit for case study research is to reflect on how ethnography is understood outside of anthropology.

Although more and more people are being hired in alt-ac careers as professional ethnographers, there is still a misunderstanding or a "watering-down" of ethnography in industry and other professional spheres. What anthropologists are apt of see as "ethnography-lite" is a relatively narrow understanding of what ethnography is, and seems to reflect how this research approach has been popularly adopted by non-anthropologists, for instance in education, nursing, and business. As Marc LeFleur (VP Insights and Co-Head Health at Idea Couture) underscores "something has been lost in this widespread adoption of ethnography outside of academia. Ethnography is on its way to now just becoming another method, simply shorthand for hanging out with people for longer than a focus group would take, another hammer in the market researcher’s toolkit."

The Case for Ethnographers...

Recognizing the overlap and shared strengths of ethnography with case study research presents an interesting opportunity for anthropologists, especially those of us looking to engage a non-academic audience. Not knowing the language of Case Study Research means that anthropologists are missing out on important opportunities to bring our holistic, rigorous, and thickly descriptive approach into social research in the public sphere.

Like ethnography, case studies are used to answer how and why type questions. We can see from Yin's text that the sources of data used for case studies are the same as those any ethnographer would consider. Similarly, the skills and approach to research Yin outlines for case study research sound a lot like my second-year lecture on ethnographic methods.

What makes case study research different from ethnography?

Depending on the type of case study undertaken, there really might not be much difference between this form of research and ethnography. In my work with OCWI, I found that my research approach as a trained ethnographer fit rather seamlessly with the goals and structure sought for this report ― with the exception of framing the research question, anchoring my analysis, and writing for a non-specialist audience.

Research Questions

Importantly, case study research questions may be preset by the organization or funder rather than by the researcher themselves.

In my work with OCWI, I was hired to develop a research report on a single, predefined case that would speak to their mandate regarding workforce innovation. This meant that during research, I had to keep the priorities and interests of my employer (and case program stakeholders) in mind. A challenge here was balancing how to stay on task, while attending to interesting threads that were less pertinent but nonetheless important to understanding the case.

For instance, in my research of the Youth Empowering Parents program, I was interested in following up on the connections and outcomes surrounding voluntarism, community belonging, and the role of the YEP program in immigrant integration. However, with OCWI's key interests around employability, it was important to consider these research threads in relation to the task at hand. YEP's interest in framing their program as a youth empowering initiative and voluntarism opportunity for low-income youth encouraged me to trace connections between youth voluntarism, community/ civic engagement, and OCWI's key interests in employability. Questions around identity and community belonging -- although fascinating -- were less important to pursue in the context of this research.

Anchoring the analysis

While my background in social theory certainly helped me to analyse my data, this report was not to make theory explicit. When I began writing my first draft, I felt a little adrift in terms of how to speak to OCWI's understanding of employability and employment outcomes. This industry-specific language was not something which which I was familiar and I felt a bit out of my depth.

By recognizing my OCWI supervisor as a valuable informant in this field, I approached her for guidance. She steered me to key documents and policies from the Ontario Ministry of Advanced Education and Skills Development (which is funding these case studies). These documents helped to give me an anchor point for considering the Program Evaluation dimension of the intended final report. Grounding my report in this literature was important for helping produce a case study that would speak to our intended audience(s).

Writing for a non-specialist audience

One of the reasons that I was hired by OCWI to develop this case study, was because my supervisor recognized the value and richness of ethnography and wanted to bring this dimension into our report. The format of my report was set by the template developed by OCWI, covering context, history, implementation, and “lessons learned.” Being able to frame the lessons learned, or impact, of the YEP program in people's everyday lives was clearly well-suited to an ethnographic approach.

While case studies might be directed at academic readers, they are also likely to be of interest or use to non-specialists like community stakeholders, policy makers, practitioners, and funders connected to the case you are studying (Yin 2013, 180). In my case study for OCWI, it was clear from the outset that the report should be accessible, not overtly theoretical, but nonetheless based on rigorous empirical evidence and analysis. Our anticipated audience would be community organizers across Ontario (and potentially beyond) interested in implementing similar workforce innovations in their own communities.

In my case, I worked in close contact with both my supervising colleague at OCWI and my key contact at YEP throughout the writing phase. In many ways, this experience reflected the professional relationships that academic anthropologists have with colleagues/ supervisors/ reviewers and their research participants, incorporating and addressing constructive criticism and concerns for representation from both parties. Sharing my early drafts with both partners helped to ensure that my report met the needs of both my employer's mandate, and the needs of our community partner who would use this report to help grow their program in different communities and gain the support of additional funders.


The experience of learning about and doing "case study research" has raised some important questions for me about the intersections of this approach with ethnography -- some of which I have tried to answer here. Next Monday, we'll continue this series by thinking about some more of the parallels between this form of research common in alt-ac spheres and ethnography through the concept of "grey literature." Stay tuned!

If you have experience with case study research as an anthropologist, please let us know! You can tweet us @anthrolens or email us anthrolens@gmail.com.

Quick links and further reading:

• Robert K. Yin's text Case Study Research: Design and Methods (5th edition)
• USC's Research Guide: Writing a Case Study
• Marc LeFleur on Reclaiming Ethnography (2017, LinkedIn)
• Ethnography, Case-Study Research, and Program Evaluation (Oh my!) (anthro everywhere! 8 January 2018)
• For all posts in this series, check our Special Series: Ethnography & ... page.

A look back at anthropology everywhere in 2017!

As 2017 comes rapidly to a close, here's our annual round-up of some of our favourite posts and content published this year.

Thanks to everyone who has read our over 90 new posts, and checked out our growing list of dedicated pages on things like Advice for Grad Students, our expanding list of links to how people are Applying an anthropological perspective outside of university, and our newly renamed Special Series: Ethnography & ... which now features reflections and insights from blogger Jennifer Long's new pedagogical research in post-secondary education.

Looking back, here are 10 of our own favourite posts from 2017 loosely organized around some key themes...

On ethnography and fieldwork:

• Teaching ethnography (26 January 2017)
• Fieldwork: preparing for the good, bad, and the ugly (16 March 2017)
• Promoting publications behind paywalls... or anthro everywhere! in Anthropologica (15 May 2017)

Engaging anthropology through social media:

• Blogging for research (9 January 2017)
• Why We Post: Anthropologists take on Social Media (26 June 2017)
• Anthropology Podcasting (24 August 2017)
• Fake News: Questions and Resources for Back to Class and All Year Round (7 September 2017)

And to round it out, some of our favourite topical posts from 2017:

• Special Friday Edition: The Dutch Election, Domino Effects and Wilders' Patriotic Spring (17 March 2017)
• What's in a Word? The Importance of Recognizing the Etymology of Words (27 March 2017)
• #Canada150, Indigenous nations 13,000... (3 July 2017)

Thanks for reading this year! We'll be back in 2018 with more resources, more research, and more anthropology everywhere!

What were your favourite posts from 2017? Tweet us @anthrolens

Got ideas for posts you'd like to see (or see more of) in 2018? Send us an email anthrolens@gmail.com

Race Reconciled - Review by Jason Antrosio

Bloggers Rhiannon Mosher and Jennifer Long wanted to point readers to an important blog post on Living Anthropologically called “Race is not an accurate or productive way to describe human biological variation” by Jason Antrosio.

In this article, Antrosio discusses a special issue of the American Journal of Physical Anthropology and, deep in the post, the (mis) use of research in popular media and academic research articles. Antrosio writes:

As I searched relevant articles, I was shocked and disgusted to discover the materials from forensic anthropologists were not only suffering popular misinterpretation, but were also being misused in peer-reviewed academic journals. One of the only 2010 articles citing the forensic anthropology pieces from Race Reconciled is a diatribe by philosopher Neven Sesardic titled Race: A social destruction of a biological concept. Sesardic claims fuzzy-headed social scientists and philosophers have misunderstood the proper biological underpinnings of the race concept. Sesardic then uses the forensic anthropology articles to make his case. Sesardic calls Sauer a “bewildered and exasperated scientist” (2010:156) and goes on to approvingly quote Sauer’s 1992 article as supporting the idea of racial assignment. He similarly cherry-picks quotes from the 2009 articles to portray forensic anthropology as confirming traditional biological races.

What better way to end off the semester than to have students read this post and discuss how scientific research is interpreted in the media. Happy end of semester everyone!

Antrosio has updated both posts recently and they're definitely worth a read.

Quick Links

• Antrosio, Jason, 2011. “Race Reconciled: Race isn’t skin color, biology, or genetics.” Living Anthropologically website, https://www.livinganthropologically.com/biological-anthropology/race-reconciled-debunks-race/. First posted 5 June 2011. Last updated 26 October 2017.

Collaboration between Academics and Industry: Canhoto and Quinton

Are you an academic looking for ways to collaborate with industry stakeholders (or vice versa)? Check out a (relatively...) recent blog post on LSE Impact Blog detailing Ana Isabel Canhoto and Sarah Quinton's research which provides five practical principles to make collaboration 'work'.

Why is collaboration important?
Research collaboration is deemed to accelerate the transfer of knowledge between experts and the translation of world-class research into practical applications, which has important commercial, economic and social benefits. Collaboration between academics and practitioners can also produce new knowledge, by bringing together researchers with complementary perspectives, interests, skills and knowledge bases.

Together with Dr. Paul Jackson and Sally Dibb, Canhoto and Quinton investigated the experiences of academic academic researchers and industry practitioners who had participated in successful R&D collaborative projects in the digital arena, to identify the factors that support or hinder research collaboration.

To find out more about their project, follow the link in our Quick Links section.

Quick Links:

• Research collaboration between universities and industry: Five practical principles to make it work, LSE Impact Blog (Aug 15, 2016) 
• The co-production of value in digital, university–industry R&D collaborative project, Industrial Marketing Management (July 2016) Ana Isabel Canhoto, Sarah Quinton, Paul Jackson, Sally Dibb

Sample Boilerplate Language for Ethnographic Ethics Proposals

Blogger Jennifer Long has been spending lots of time (too much time) writing ethics proposals these days. However, many university-related ethics boards have very useful tips, tricks and resources to help researchers along.

So if it's your first or fortieth kick of the ethics proposal can, check out your institutions REB home page before pulling out your hair and throwing items across the room.

Although I'm not conducting ethnography at this time, McMaster's REB has an ethnographic boiler plate template for ethnographic studies. It's a useful document with tidbits such as these for the methods section:

This project will be based on standard methods of ethnographic research in the discipline of anthropology. Researchers in cultural anthropology (ethnographers) engage in participant observation, a fieldwork method based on social relationships between individuals and the ethnographer, in which the ethnographer assumes the position of a student or apprentice who learns through participating in everyday activities with community members and observing social life.  This participant observation component of my research is essential because it will provide the broad social and cultural context for my specific research questions that deal with [INSERT YOUR RESEARCH TOPIC HERE].

Following the general methodology of participant observation, this study will involve several specific tasks.  From approximately [INSERT DATE] to [INSERT DATE] I will reside in [INSERT LOCATION(S) ] where I will participate in many aspects of community life including [INSERT DETAILS].  
Because of my [INSERT DETAILS, IF APPLICABLE], I already know many people in [INSERT NAME OF LOCALITIES] and I expect that I will have no trouble integrating into the community.  I also plan to [INSERT DETAILS]. 

Follow the link in the Quick Links to see the whole document. Many thanks to its original authors from the Anthropology program at McMaster: Dr. Badone and Rebecca Plett.

Quick Links:

• Sample Boilerplate Wording for Ethnography, Badone and Plett (McMaster Research Ethics Board) 2013

Conferencing: Tips for Moderators

In keeping with our post last Thursday on Writing better Conference Abstracts and crafting better Posters, and with #AmAnth17 next month, I thought it timely to share this article on Tips for Moderators: Don’t Be the Barrier that Prevents Expression (Medium, 15 Sept 2017).

More than just a list of tips on how moderate (rather than dominate) a conversation between speakers, this article also provides a cautionary tale about power dynamics and voice in public platforms. At what sounds like an amazing recent event in Amsterdam, the Netherlands, "Gloria Wekker and Philomena Essed shared their experiences and thoughts as scholars, women, women of color, teachers." Amazing, except these speakers and the audience were saddled with a moderator who stole focus from the speakers rather than guiding their conversation with the audience deeper. As the author of the Medium piece laments,

The biggest failing of the moderator was one I’ve seen at nearly every panel discussion I’ve ever attended, particularly in the Netherlands. I’m sure others will recognize it. It comes from inviting brilliant people and then limiting their space for interacting with each other and engaging in meaningful conversation. It comes from misplaced and misdirected questions. It comes from the habit of control.

So, what lessons can we learn from this event and take with us as we moderate the panels or round tables or public discussions in our futures...?

1. A good moderator knows their stuff
2. A good moderator shuts up
3. A good moderator listens
4. A good moderator changes tacks
5. A good moderator asks what the speakers expect of them
6. A good moderator backs down

Check back on Monday when we will continue the conferencing tips theme by posting about how to be a great chair!

Anthropologists everywhere! Filming heavy metal with Sam Dunn

The first time I met Sam Dunn was in the smoking room (when those still existed) of a dive-y bar that my cohort of Dalhousie MA students used to ritually visit on Thursday wing-nights in Halifax. One of my colleagues, a die-hard metal fan and Marxist sociologist, called me over to his table and introduced us. Dunn had completed his MA at York in 2000, and we had both accepted offers to begin our PhDs in Social Anthropology at York University in Toronto in September, 2006.

By September, he decided to postpone and eventually declined his acceptance to the doctoral program -- with good reason!

Dunn had already filmed Metal: A Headbanger’s Journey (2005), and would soon film a sequel of sorts, Global Metal (2008). Yet, rather than a departure from anthropology, both of these films and others made throughout Dunn's career are informed by his anthropological training and perspective.

Besides being a cool example of what you can do with a degree in anthropology, I have found Dunn's work to be a really useful teaching tool. For instance, Global Metal is a great resource for teaching about globalization, and how cultural forms and practices are always reinterpreted locally, sometimes deeply changing the meaning of the original cultural producers.

Check out more about Dunn and the connection between his work and anthropological background in the following links... and more about finding anthropologists everywhere:

• Interview with Sam Dunn, BA '98 (University of Victoria: Alumni, 2017)
• Global Metal on The Hour with George Stroumboulopoulos (Strombo, CBC, 2008)
• Chief Headbanger (York University Magazine, 2011)
• Applying an anthropological perspective outside of university (anthro everywhere!)
• To PhD or not to PhD... (anthro everywhere! July 13 2017) 
• Undergrad & MAs career paths (anthro everywhere! May 22 2017)

The Event! Designing Human Futures

Dr. Paul Hartley came to McMaster last night to give us a talk about Reassessing our (i.e. Humans') Relationship with Technology.

The talk was extremely useful in that it provided attendees with an 'archaeology' of technology.
What do I mean by archaeology? Archaeology, in a Foucaudian sense, examines "discursive traces and orders left by the past in order to write a 'history of the present'. In other words archaeology is about looking at history as a way of understanding the processes that have led to what we are today" (Clare O'Farrell for Michel-Foucault.com, 2007).

Dr. Hartley's main premise of the talk was to reassess how we think about our relationship with technology because much of what we think about technology and the future, is steeped in mythology of the past. If we think technology will 'save' us by making life easier, that it necessarily drives (good) change, or that technologies will bring the human race to the pinnacle of progress - these narratives are not new - in fact, he traced their lineage over centuries - and they do not necessarily have to dictate our future relationship.

Dr. Hartley spoke of the importance of using a human-centered (what he called the Human Futures Framework) to re-articulate this relationship in future design and innovation projects.

In so doing, he gave the audience 5 steps to this process (i.e. the framework):
1. Deconstruct - what you know about your project/product/problem
2. Observe - for the purpose of building a better picture of the context
3. Understand - analyzing collected data within the context
4. Speculate - identify possible future pathways (of design, of interest, of intent, etc.)
5. Activate - generate next steps and understand the implication of the investigation.

In all, Dr. Hartley's talk helped frame our understanding how the technology - as we understand today - came to be. It also helped attendees recognize what steps they could take to use a human futures approach (where the human bookends the technology - as a hybrid form that enables humans instead of any other scary apocalyptic scenarios where robots take over for humans) in our everyday design practices.

What can Anthro do? .... Discuss the Future Relationship of Design, Technology and its Human Creators

On September 27th, McMaster University will host Dr. Paul Hartley, a Senior Anthropologist at Idea Couture in Toronto, ON and now, co-founder and Director of the Institute for Human Futures.

The Institute for Human Futures is busy trying to reset the way we see our relationship with technology and to help everyone benefit from new approaches to build more ethical, sustainable, and human-centric technologies. Our purpose is to foster creative dialogue between thought leaders in the business world, design labs, and academia, and to develop actionable solutions to the problems inherent in integrating technology into our lives in a more holistic manner.

With words such as human-centric, dialogue, and (particularly) holism, Dr. Hartley's anthropological background is genuinely apparent.

Screen Shot from The Institute for Human Futures Homepage Video, 2017

Dr. Hartley's talk entitled Designing Human Futures: Reassessing our Relationship with Technology 
will be of interest to those wanting to know more about sustainable, ethical, and effective technological futures.

Full description of talk below:
We live in a technological world that is not entirely our own. Much of what we understand about our technologies and ourselves was crafted in the past, and our approaches were developed in response to the problems of the time. Many are no longer relevant, but we still apply them as we develop increasingly sophisticated tools. To build a more sustainable, ethical, and effective technological future for ourselves we have to shed many of these older ways to thinking and reassess our relationship with technology. This talk offers an alternative perspective on our relationship with the tools we build and explains how we are missing many opportunities for positive transformation by remaining stuck in outdated assumptions about what technology is, what it can do, and what it should do as we design a new future for ourselves. Together, we will reconsider our technological past, reassess our present, and look to futures that are currently closed to us because we still take a technology-first perspective in designing the tools of the future. Along the way, Dr. Hartley will introduce the human futures perspective and offer a vision of how it can be incorporated into design, development, and implementation of new technologies, products, and services.

Anthro Everywhere! has written about Dr. Hartley and his work in the past - as a Canadian anthropologist working outside academia - and @anthrolens blogger @JennLong3 is proud to promote this event hosted by the W. Booth School of Engineering Practice & Technology in Hamilton, ON, Canada.

Are you in hearing Dr. Hartley speak? Come out to this free event and register at designinghumanfutures.eventbrite.com

@JennLong3 will write a follow up post about the event in the coming weeks.

Quick Links and Further Reading:

• #AltAc Anthropology Careers - The draw of experiential design firms Anthro Everywhere! (June 5 2017)

Solutionism - The Role of Technology in Solving SocioTechnical Problems

It all began, over a year ago (June 2016), with what author Ethan Zuckerman described as hate-linking. Through this practice, Zuckerman stumbled upon and read an article by Shane Snow who is the co-founder of a content-marketing platform. Briefly, in his article, Snow advocates for change in US prison systems - to lessen the financial burden and remove instances of violence - by locking everyone in a room...indefinitely and by feeding them the Silicon Valley version of Ensure. The role of technology - a crucial point to Zuckerman's response - in this prison life would be to give all those incarcerated access to VR (virtual reality) equipment and video games to socialize and learn. Snow's thought is that with less contact, there will be less violence and deaths.

In his lengthy response, The Perils of Using Technology to Solve Other People's Problems for the Atlantic, Zuckerman systematically pokes holes in Snow's proposed solutions to the US prison system (as a design developed out of context and without input from those living and working in such a system) and questions the role of technology as the prolific savior in sociotechnical issues.

As an engineering instructor at MIT, Zuckerman is interested in finding ways to: disrupt better, challenge knowledgeably, and engaging (or codesigning) new and better technology alongside the intended or target audience. Zuckerman drives home what he sees as an issue in (most) engineering design processes where many of the technologies we benefit from, weren’t designed for their ultimate beneficiaries, but were simply designed well and adopted widely.

Zuckerman draws attention to Evgeny Morozov's critique of “solutionism” which Morozov describes as the act of focusing on problems that (only) have “nice and clean technological solution at our disposal.” The problem with the solutionist critique, Zuckerman argues, is that it tends to remove technological innovation from the problem-solver’s toolkit. He advocates that robust solutions to social problems must incorporate technology as one of many levers toward social change.

Zuckerman mentions the work of Genevieve Bell at intel to briefly mention the role of ethnography and ethnographers in collecting important user information in the design process. He writes:
Understanding the wants and needs of users is important when you’re designing technologies for people much like yourself, but it’s utterly critical when designing for people with different backgrounds, experiences, wants, and needs.

Although an older article, Zuckerman's response to Snow's design situates anthropological and ethnographic analysis into the heart of the design process, where the heart does not represent the centre of a process, but the life blood of design and innovation. It's here that the expert - that is the user or client or target audience - and their knowledge is paramount.

Quick Links: 

Perils of Using Technology to Solve Other People's Problems: What will it take to design socio-technical systems that actually work? Ethan Zuckerman in the Atlantic (June 23, 2016)

How Soylent and Oculus Could Fix The Prison System (A Thought Experiment) - note, this has been revised due to feedback from the wider community - Shane Snow (Sept 23, 2015) 

For more links about technology on AnthroEverywhere!

Isuma TV - Indigenous Media collective (Sept 4 2017)

Anthropology Podcasting (Aug 24 2017)

Remembering & Memories: there's an app for that... (Jul 17 2017)

What do Cultural Anthropologists do? "Decode" Human Behaviour

According to a recent article (August 3, 2017) in the Financial Post, Martin Birt discusses the work of Johanna Faigelman, CEO and founding partner of Human Branding.

In answer to a few questions including how deep is your understanding of the needs and behaviours of your customers or employees? Faigelman responds that traditional market analysis is too superficial. It relies on 'consumers as experts' and simply reports on what 'consumers know they know.' This is a risky approach given the scope and potential exposure of many business investments.

In speaking of how to launch a new product successfully or 'innovate', Faigelman identifies three importance aspects, that is, understanding (1) human-centric insights, (2) business needs and realities, and (3) socio-cultural factors. To accomplish this, a business — with appropriate support — should do a deep dive into societal trends, gain an understanding of unmet human needs, and the dynamics of the business category. Layered onto this complexity are cultural and generational differences.

Birt goes on to write that [e]very business is under pressure to grow and to anticipate market and competing trends. Even before a new product is developed, for example, anthropological research and insight can help a business decode socio-cultural factors that set the context for what people are saying … and what they are not saying. This can help a business think in a way that is future forward. They’ll be able to identify latent (and therefore unmet) needs, define and harness unarticulated emotions and predict real life behaviour.

It's important to acknowledge how the write-up by a non-anthropologist (although this is not confirmed), the editing process, or the need to grab views might influence how the practice of anthropology is worded. However, describing anthropological methods as a means to define and harness unarticulated emotions and predict real life behaviour  would likely be seen as problematic. Earlier in the piece, Birt describes Faigelman's methods as involving “naturalistic unobtrusive observation” (being the fly on the wall), in-depth respondent-driven interviewing, and participation. 

This flies in the face of postmodern critiques of the method, that is:

1. What role does the ethnographer play as an 'expert' in describing the culture (behaviours? thoughts and perceptions?) of others?
2. Where does the role of the ethnographer (as a research tool) come into play in - in this case - market research?

Here on Anthro Everywhere!, we've written about the packaging of anthropological knowledge (see quick links) and asked a number of questions including: What language or terminology will reach which audiences? Why?

We also made a note in our first post about packing anthropological knowledge...a caveat

*Note, the authors of this article use somewhat problematic language as 'eavesdropping' which may spur an ethical conversation among anthropologists but the focus of this post is about the nature in which the work of anthropologists is described by non-anthropologists (who may or may not have anthropological training).

Are anthropologists everywhere okay with having their method described as:

1. Eavesdropping
2. Unobtrusive observer (from fly-on-the-wall)
3. The ability to predict behaviour

Let us know what you think on twitter @anthrolens

Quick Links:

• Why you should use cultural anthropology as a business tool, Martin Birt, Financial Post (August 3, 2017)
• Anthropologists visualizing data: The Packaging of Anthropological Knowledge Part Three, Anthro Everywhere! (Aug 03 2017)
• The Packaging Anthropological Knowledge Part Two, Anthro Everywhere! (July 31 2017)
• The Packaging of Anthropological Knowledge and Its Merits According to Market Research Experts. Anthro Everywhere! (June 29 2017)

Anthropology Podcasting

Heard any great podcasts lately? What about anthropology podcasts?

We've posted about anthropology and podcasting before on anthro everywhere! as a way of communicating ethnography in a different format, as Dr. Lindsay Bell has done with her students. Podcasting can be an opportunity to engage a wider or different audience than text-based communications. The medium and our possible audiences might also challenge us to think through and present theoretical ideas and ethnographic details as a public anthropologist speaking to a perhaps non-specialist audience.

So, what about the podcasts that are already out there? You might be surprised that so many anthropological associations and initiatives have jumped into podcasting to share our insights. From audio versions of academic lectures to more intimate conversations about ideas, here's a by no means definitive list for your listening pleasure:

• As you might have suspected, the RAI Lectures podcasts are audio files of keynote lectures given mostly by anthropological rock-stars on a variety of topics.
• This Anthro Life might be the best known anthropology podcast. Episodes run about 20-30 minutes, and are put together by a team of grad students on issues "inspired by Anthropologist Ruth Benedict’s claim that anthropology’s job is to make the world safe for human differences."
• AnthroPod: The SCA Podcast is hosted by Cultural Anthropology  in line with their open-access format and mission. Many episodes deliver interviews with anthropologists on their work, while others explore particular issues more broadly. Episodes vary from about 30-60 minutes in length.
• A Story of Us comes from Ohio State's Anthropology graduate students, with series themes from researchers in the department, such as childhood, death, and migration.
• Anthropological Airwaves is American Anthropologist's new podcast series, and aims to mirror the journal's "four-field, multimodal research, the podcast hosts conversations about anthropological projects—from fieldwork and publishing to the discipline’s role in public debates."
• Oxford Podcasts from the School of Anthropology and Museum Ethnography. With over 200 episodes since 2010, this podcast showcases lecture and seminar discussions from the department.
• Thinking Allowed is BBC4's ethnography podcast, which bills itself as "New research on how society works." While the presenter, Laurie Taylor, is a sociologist by training, the focus really is on the value and power of an ethnographic perspective.
• The Sociological Imagination podcasts from a sociological and interdisciplinary perspective, and is worth including in this list. It's also a great site to mine for further listening, through posts like "The LSE’s remarkable archive of public talks."
• You can also check out AAA's Podcast Library and its impressive list of archived podcasts, which include episodes covering the four-fields of anthropology.

Inspired to make your own podcasts? Check out this informative piece on the podcasting medium, "Talking Anthropology: Podcasting for the Public," (and Part 2) from Teaching Culture for ideas about how to craft your own and/or bring podcasting into the classroom.

Know about other great anthropology podcasts that should be on this list? Tweet us @anthrolens or email anthrolens@gmail.com. Here are few more from readers like you:

• Updated - 25 August 2017: From the Relevanth blog, Anthropologist on the Street interviews anthropologists and others about "today’s controversies, debates, and trending issues to examine the hidden cultural forces at play."
• Updated - 27 August 2017: The Sausage of Science Podcast with Cara & Chris is a new podcast series from the Human Biology Association. This podcast "combines interviews and lectures with and by new researchers and research in science writ large and that applies to those interested in the field of human biology."
• Updated - 27 August 2017: You might also want to check out The Leakey Foundation's Origin Stories, podcasting "about what it means to be human and the science behind what we know about ourselves and our origins."
• Updated - 10 November 2017: Thanks to René Herrera for alerting us to AnthroAlert - live on Fridays or catch up on past episodes with this public anthropology project (@AnthroAlert).
• Updated - 14 January 2018: Have you heard The Familiar Strange podcast yet? Besides having a great name, this project in public anthropology is supported by the "Australian Anthropological Society, and the Australian National University’s Schools of Culture, History and Language, Archeology and Anthropology, and the Centre for Public Awareness of Science." They've got a blog too!

Jediism as Religion: Anthropology for a Changing World

Last Thursday, anthroeverywhere! wrote about Gillian Parrish's post on Jedi-training in the classroom, which they use as a means to teach implicit skills such as empathy to students.

Today, we delve back into the connection between Jediism and Anthropology (because why not...) by pointing out a guest blog post on The Geek Anthropologist entitled When Science Fiction meets Religion: The Case of Jediism.

In their post, Maria (Polyhymnia) Menegaki outlines a paper they presented at the AlterNatives: Anthropological Knowledge for Changing World program organized by the University of Ljubljana in 2015.

In this paper, Menegaki explores the growing global movement of the Church of Jediism and their quest to become a recognized religion. In this post, Menegaki questions the process in which religions are defined and likens this movement to those of other New Age movements that came of age in the 20th Century. Menegaki goes on to explore many topics that were likely further fleshed out in their paper, which include: the role of play, the perception of cohesion among followers, the difference between fandom vs. religious observance, and their failure to be recognized beyond an online community (as decided by the UK's Charity Commission in 2016).

Menegaki ends this post stating that the exploration of Jediism can serve anthropologists as a topic of new forms of religiosity and/or as a form of social critique (the latter of which was not discussed in this post).

These are interesting suggestions indeed. To read Menegaki's post follow the quick link to The Geek Anthropologist below.

Quick Links:

• AlterNatives: Anthropological Knowledge for Changing World University of Ljubljana (2015)
• The Connection between Anthropology and Jedi Training by AnthroEverywhere! (August 10 2017)
• Jedi is not a religion, Charity Commission rules BBC (December 19, 2016)
• Jedi Training: Developing Habits of Perception in Our Disciplines by Gillian Parrish (August 7, 2017)
• The Geek Anthropologist website
• When Science Fiction meets Religion: The Case of Jediism by Maria (Polyhymnia) Menegaki (May 4, 2017)

Syllabi resources for challenging systemic racism, colonization, and more

In the wake of the horrific, racist violence in Charlottesville, Virginia this past weekend, it is important for anthropologists to think about our voice in university classrooms as a way of speaking to wide-ranging systemic inequalities in our lives, and the lives of our students. For many of us, challenging these systems of oppression by understanding the social processes and forms that underlie them is part and parcel of what contemporary anthropology offers as a holistic, empirically-grounded, critical way of seeing the world.

With this in mind, we want to remind instructors of some of the inspiring resources that anthropologists, other scholars, and social justice activists have created to help educators bring contemporary issues into our classrooms collected on anthro everywhere!'s Reading Lists, Syllabi, & Teaching Resources.

In addition to resources already documented here (e.g. Anthropoliteia's #BlackLivesMatter Syllabus project, Ethnographic approaches to understanding Trump/Brexit/new rise of conservativism, Decolonizing Anthropology, or the Islamophobia is Racism Syllabus) We've also recently updated the page with the Anthropoliteia's list of course syllabi on Policing and the timely Charlottesville Syllabus:

a resource created by the Graduate Student Coalition for Liberation to be used to educate readers about the long history of white supremacy in Charlottesville, Virginia. With resources selected and summaries written by UVa graduate students, this abridged version of the Syllabus is organized into six sections that offer contemporary and archival primary and secondary sources (articles, books, responses, a documentary, databases) and a list of important terms for discussing white supremacy. Only “additional resources” are not available online (but can be found either through JSTOR, at the library, or for purchase).

We have also added a few great resources from Somatosphere on teaching medical anthropology and illness that might be of interest to instructors for this upcoming academic year.

• Resources for teaching medical anthropology (21 August  2012)
• Syllabi on culture and mental health (28 August 2013)
• Illness and subjectivity: a syllabus (6 November 2013)

The Packaging Anthropological Knowledge Part Two

As an anthropologist teaching technical communications, I often reflect on the merits of active, concise, and accessible communication styles that I didn't learn while studying my undergraduate or graduate degrees.

If I were to summarize how I would change my anthropological writing on account of teaching technical writing, I would advocate for the following three rules:

1. Write in an active voice. Always. 
2. Connect all the dots. Give readers a sense for what they're going to read, write it, then summarize it for them. It's not a mystery novel. Descriptive prose has a place of course (C. Geertz need not roll over in his grave) - perhaps in ethnographic vignettes or when describing initial contexts or landscapes.
3. Write with information/knowledge dissemination in mind. Accessible writing will make your ideas spread further.

Academia Obscura recently (Jul 28 2017) posted about a resource for academics, Doodling for Academics by Julie Schumacher. The publisher's website writes that the resources is a bitingly funny distraction designed to help you survive life in higher education without losing your mind. Sardonic yet shrewdly insightful, Doodling for Academics offers the perfect cognitive relief for the thousands of faculty and grad students whose mentors and loved ones failed to steer them toward more reasonable or lucrative field.

Below are two sample doodles from the book. You can access a sampler of the book here.

Doodle from Julie Schumacher via Academia Obscura

Doodle from Julie Schumacher via Academia Obscura

While this book is supposed to be a fun mental release from the hierarchies and pseudo-political power plays, the peculiar colleagues, the over-parented students, the stacks of essays that need to be graded ASAP - I also see these doodles as examples of repackaging knowledge in new and accessible ways. 

While these doodles may be the starting point for larger discussions (as the medium would limit the capacity to elaborate on complex ideas), I can think of a place for such doodles in ethnographic texts perhaps as a means to personalize readers' experiences of the work as a colouring book (the original intention of Schumacher's book). 

One could also use such doodles and the act of colouring as a methodology. For example, I'm reminded of Diane Farmer, Jeanette Cepin, and Gabrielle Breton-Carbonneau's article in the Journal of Social Science Education which can be found here Students’ Pathways Across Local, National and Supra-National Borders: Representations of a Globalized World in a Francophone Minority School in Ontario, Canada

Any time that I see Anthropologists and Scientists try to disseminate their work in new and creative ways, I can see its role as publicly engaged intellectuals.

Quick Links:

• Students’ Pathways Across Local, National and Supra-National Borders: Representations of a Globalized World in a Francophone Minority School in Ontario, Canada Diane Farmer, Jeanette Cepin, and Gabrielle Breton-Carbonneau (3-2015 JSSE)
• Doodling for Academics: A colouring and activity book. Julie Schumacher (2017)
• Doodling for Academics - A sampler. Julie Schumacher (2017)
• Doodling for Academics. Academia Obscura (July 28, 2017)
• The Packaging of Anthropological Knowledge and Its Merits According to Market Research Experts. Anthro Everywhere! (June 29 2017)

The Packaging of Anthropological Knowledge and Its Merits According to Market Research Experts

In a Harvard Business Review article To Get More Out of Social Media, Think Like an Anthropologist authors Susan Fournier, John Quelch, and Bob Rietveld (August 16, 2016) advocate that marketing managers must begin 'social listening'

There is something marketing managers seem to forget about the internet: it was made for people, not for companies and brands. As such, it offers managers a source of insight they never had — social listening. The authors go on to argue that social listening competency will be critical to competitive advantage in the digital age*.

In continuation of our posts about social media these past two weeks, it is interesting to explore the growing business of anthropological techniques in market research. As discussed in a past post from Anthro Everywhere! anthropologists are playing a bigger role in this applied market which is a growing alternative career for anthropology graduates (see for example, #AltAc Anthropology Careers - The draw of experiential design firms).

Yet, how do non-anthropologists describe the anthropological approach and its merits?

The authors of To Get More Out of Social Media, Think Like an Anthropologist article argue that

Social media data is inherently qualitative and while it can and should be quantified for manageability, at some stage in the analysis it must be treated and represented as qualitative. In order to “appreciate the qualitative” and extract meaning from it, managers have to think like anthropologists and jettison many of the scientific principles that underlie traditional hard science research.

In this article, the authors ask those interested in analyzing public posts across various social media platforms as market research in order to critically reflect on 'issues' related to social media research (but qualitative research in general). These issues include:

1. Adequate sample size 
2. Finding so-called representative samples 

In response, Fournier, Quelch, and Rietveld argue that: "social listening in its purest form does not presuppose anything and this unsolicited quality creates an opportunity to answer questions that managers do not even know they should ask." They go on to advocate that "managers (need to) drill into the data to ask questions, not confirm or reject hypotheses." And by "moving beyond the science of data management to the art of interpretation," managers looking for consumer insights need to "embrace the context offered in qualitative commentaries."

The Packaging of Anthropological Knowledge is something blogger Jennifer Long is increasingly interested in. Questions for further study include: 

1. Who has the 'right' to speak about (with authority?) on the methods and practices of anthropologists? 
2. How can anthropologists 'package' our knowledge in consumable and accessible ways to have the most impact? 
3. What language or terminology will reach which audiences? Why?  

Your comments, as always, are welcomed on twitter @anthrolens or @JennLong3

*Note, the authors of this article use somewhat problematic language as 'eavesdropping' which may spur an ethical conversation among anthropologists but the focus of this post is about the nature in which the work of anthropologists is described by non-anthropologists (who may or may not have anthropological training).

Quick Links:

• Anthro Everywhere! #AltAc Anthropology Careers - The draw of experiential design firms (June 5, 2017)
• Susan Fournier, John Quelch, and Bob Rietveld To Get More Out of Social Media, Think Like an Anthropologist (August 16, 2016)

Why We Post: Anthropologists take on Social Media

In response to our posts last week about the presence and role of anthropologists and other academics on social media, I stumbled across the Why We Post, Social Media Through the Eyes of the World website.

From Why We Post website, you can delve deeper into their 15 Discoveries about social media. You can also download their free e-book from UCL Press. These resources are evidence-based, accessible, and use a global perspective to understand social media from various perspectives.

From their publication, How The World Changed Social Media, authors Daniel Miller, Elisabetta Costa, Nell Haynes, Tom McDonald, Razvan Nicolescu, Jolynna Sinanan, Juliano Spyer and Shriram Venkatraman, define social media as follows (2016, x):

Social media should not be seen primarily as the platforms upon which people post, but rather as the contents that are posted on these platforms. These contents vary considerably from region to region, which is why a comparative study is necessary. The way in which we describe social media in one place should not be understood as a general description of social media: it is rather a regional case. Social media is today a place within which we socialise, not just a means of communication.

Their approach to social media is unique as they propose the following collaborating ideas:

• Propose a theory of scalable sociality
• Engage a theory of polymedia
• Reject the notion that online spaces are separate from 'real life', and
• Propose a 'theory of attainment' to describe the new capacities of human communication.

Check out this interesting resource (project started in 2016) in the light of anthro everywhere!'s discussion on social media last week or, as a resource to begin discussions of social media, communication, and global context in the classroom.

Quick Links:

• Anthro Everywhere! Academics and their Social Media Presence (22 June 2017)
• Anthro Everywhere! The Relationship between Social Justice & Anthropology (19 June 2017)
• Anthro Everywhere! Students as Public Intellectuals - Another Push toward Altmetrics? (22 September 2016)
• Why We Post, Social Media Through the Eyes of the World, 15 Discoveries (2016)
• How The World Changed Social Media (2016)

Academics and their Social Media Presence

Thao Nelson from Indiana University wrote an article for Maclean's entitled Dear students, what you post can wreck your life. In this article, Nelson argues that students should think twice about posting any comment on social media that references (1) illegal drugs, sexual posts; (2) incriminating or embarrassing photos or videos; (3) profanity, defamatory or racist comments; (4) politically charged attacks; (5) spelling and grammar issues; or (6) complaining or bad-mouthing. Nelson admonishes:
Would you want a future boss, admissions officer, or blind date to read or see it? If not, don’t post it. If you already have, delete it because social media becomes part of a person’s brand—a brand that can help you or hurt you. If we ask this of our students, what should we be asking ourselves as anthropologists?

Nelson's set of guidelines follow our recent post about The Relationship between Social Justice & Anthropology that included the following sub-texts: (1) What is the connection between anthropology, social justice, and activism? (2) What is the role of anthropologists in the current context of terror and terrorism as it may affect our interlocuters and field sites?

Arguably the most common outlet for activism is social media which raises the next question: What is the role and where are the boundaries for academics who engage as public intellectuals or, are recognized as academics (working for specific institutions that may receive blow back or which are associated with 'said' academic's opinions) in the public sphere?

In Frank Donoghue's article for The Chronicle for Higher Education: #WatchWhatYouSay, after detailing a few high profile cases of academics losing their jobs on account of their posts on social media, Donoghue argues that:

The originators of the concept of academic freedom could not have imagined Facebook, Twitter, or personal blogs. Yet clearly the time has come to recognize the impact of social media on academic freedom — and the bottom line seems to be that it has created an environment in which it is increasingly difficult to differentiate private communication from public speech and to parse how that increasingly blurred line affects a professor’s protection under academic freedom. Those cases, which are far from simple, underscore the fact that professors’ audiences now extend far beyond those who attend lectures and read scholarly articles.

In 2015, Elizabeth Raymer wrote an article 'Faculty in Canada may not need rules for using social media, observers say' for University Affairs which argued that Canada's social media context is different from academics in the U.S.. Raymer interviewed academics SFU’s School of Communication including Peter Chow-White who argued that,

"But social media guidelines are more about public behaviour", (...) adding that an assumed part of professional practice is not saying things that are inappropriate. “I’ve heard of social media guidelines for athletes at universities,” said Dr. Chow-White, "but when you’re in the business of ideas, the way we are, that’s your currency. The benefit you can bring to society is an open exchange of ideas."

Returning to the growing support for AltMetrics, are academics prepared? Has there been a shift since Raymer's 2015 article where Chow-White was also quoted as saying: (I'm) not sure professors necessarily need guidelines. We publish on a regular basis; if we can write articles and books … we probably don’t need to be told how to write a 140-character tweet.

We want to hear from you (on social media):

1. Are you comfortable tweeting, blogging, and/or vlogging in the absence of a peer review process (that would accompany the articles and books that Chow-White describes)?
2. Do you think Canadian academics require social media guidelines? Note: some Canadian universities or departments within universities have already adopted such guidelines.
3. In 2017, is there a distinction between personal and professional social media presence?  

Tweet us @anthrolens

Quick Links: 

• Altmetrics 2017 http://altmetrics.org/
• Anthro Everywhere! The Relationship between Social Justice & Anthropology (19 June 2017)
• Anthro Everywhere! Students as Public Intellectuals - Another Push toward Altmetrics? (22 September 2016)
• Elizabeth Raymer Faculty in Canada may not need rules for using social media, observers say (27 April 2015)
• Thao Nelson Dear students, what you post can wreck your life (15 June 2017)
• Frank Donoghue #WatchWhatYouSay (28 September 2015)